February Red Box Brimming With Great Items

The February Book Sense Red Box mailing is brimming with informative and useful items for your consideration. Among the contents:

From the ABA and Book Sense:

• A reminder about voting for the Book Sense Book of the Year Awards and an additional copy of the ballot for you to duplicate. Deadlines approach! Encourage all of your staff members to vote for their favorite handselling titles of 2004. Also see http://www.bookweb.org/booksense/7570.html for details.
• An invitation to participate in the 2005 ABACUS Study --- the benchmark financial analysis by and for Independent Booksellers. Also see http://www.bookweb.org/education/abacus/ for details and the easy-to-use survey web-form.
• A handy three-month Bookseller Action List for all matters pertaining to ABA and Book Sense (Thank you, Kristen Gilligan!!)

From Book Sense Publisher Partners:

• Catalogs from: Continuum, Black Rose Books (distributed by Consortium), Encounter Books, Thomson/Peterson's, Milk and Cookies Press, the children's imprint of ibooks (distributed by Simon & Schuster), and Paperblanks
• Brochures, sell sheets, and special offers from: HarperCollins (Avon Books), TCP Press (Canada), Continuum, Dearborn, Hampton Roads, Eerdman's Books for Young Readers, Simon & Schuster Children's Publishing (can you believe that Nancy Drew is 75 years old??!!), McGraw-Hill, and ibooks
• Posters, easelbacks, and postcards from: Harcourt Children's Books, Simon & Schuster, HarperCollins (Avon Books), Ten Speed Press, Scholastic, and Sleeping Bear Press (a great poster pack promoting their "Plant the Seeds of Reading" program)
• Shelftalkers from: Holt, Random House, and HarperCollins
• Newsletters from: Algonquin, HarperCollins, and BookPage
• Plus:
  • A fun in-store Easter Party promotion kit from Roaring Brook Press (Holt), publishers of MY FRIEND RABBIT by Eric Rohmann, including an egg-dying kit from PAAS and lots of other great party ideas
  • A sample Mini-Wrap notebook from Paperblanks
  • A special subscription offer to ABA members from The Book Standard
  • Three copies of the latest New Yorker magazine insert --- "No Jacket Required", focusing on Book Club Recommendations --- reprinted from the December 20^th/27^th Fiction Double Issue. If you'd like additional copies, please contact me at [email protected] .

And be on the lookout for the February White Box, filled with ARC's, galleys, and finished books -- something for everyone on your staff! -- landing soon.

Cheers,
Mark Nichols
Director, Book Sense Marketing