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02 Apr

Sign Up for April 11 Marketing Meetup and IngramSpark Meetup Series

Guest speakers will discuss influencer marketing at ABA’s next meetup on April 11. Additionally, over the next three months, ABA will present a series of meetups focusing on IngramSpark.

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02 Apr
An image of the Summer Reading Challenge coloring activity, to be distributed to readers by indie stores.

ABC Launches Super Summer Reading Challenge

The entire collection of the ABC Group’s Super Summer Reading Challenge can be downloaded from BookWeb’s Marketing Assets page now. The program is open to all ABA member bookstores.

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02 Apr
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Marketing Meetup Recap: Blog Marketing

ABA's latest Marketing Meetup covered the different ways booksellers can market their store using a blog.

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02 Apr

ABA/Well-Read Black Girl Display Kits on Their Way to Participating Bookstores

Well-Read Black Girl founder Glory Edim and ABA have also announced their three suggested titles for WRBG book clubs to try this May: a debut, a paperback, and a YA title.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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