Education

This is the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

Participating ABA booksellers will hear from WRBG founder Glory Edim and two participating booksellers at “Marketing the Well-Read Black Girl Book Club,” taking place Thursday, May 9.

The latest Marketing Meetup hosted by ABA focused on IngramSpark, a print-on-demand book publishing service and e-book distribution tool. 

The Spring Forum in Baltimore, Maryland, will feature an open forum discussion plus the new education session “ABACUS and Pre-Orders: Two Programs You Can’t Do Without.”

Guest speakers will discuss their respective local author education, marketing, and event programs at ABA’s next meetup.

ABA programming at BookExpo 2019 will feature Meet the Editor, Publicists Speed Dating, the Children’s Book Art Silent Auction, the ABC/CBC Speed Dating Tea, and more.

ABA’s next marketing meetup will provide insight into the topic of influencer marketing, which takes the idea of a celebrity (influencer) endorsement and places it into a content-driven marketing campaign.

This opportunity will allow booksellers “to engage with their peers on topics and issues important to them and the larger bookselling community,” said ABA Senior Education Manager Lisa Winn.