Marketing

    Regional Bookseller Associations Revamp Holiday Catalogs

    The nine regional bookseller associations have launched new initiatives and improvements for their 2017 holiday catalogs to increase distribution and bookseller participation and provide wider online access.

    Across the Pond, Readers Head to Bookstores for Bibliotherapy

    As U.S. booksellers celebrate Indies First, bookshops in the United Kingdom and Ireland will mark Sanctuary Saturday, which encourages the public to visit a bookstore for a peaceful shopping experience. 

    A Holiday Preparations Checklist

    Here is BTW’s annual holiday preparations checklist, offering reminders to help smooth day-to-day operations at your store during the upcoming season.

    New Holiday Designs for Posters, Web Banners & Social Media

    Nearly a dozen attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY section.

    Booksellers Go Batty for Halloween

    As independent bookstores prepare for the spookiest season of the year, the National Retail Federation is predicting that Halloween spending will reach a record $9.1 billion in 2017.

    Booksellers: Get Ready for Indies First

    There are many ways for indie booksellers to promote and participate in Indies First on Small Business Saturday, the annual celebration of independent bookstores taking place this year on November 25.

    Customizable Marketing Materials From AmEx Now Available for Small Business Saturday

    A variety of marketing materials are now available from the American Express Shop Small Studio for small businesses looking to promote Small Business Saturday.

     

    How We Sell Backlist: Scuppernong Books

    Scuppernong Books’ “Year of the Author” initiative has enabled the Greensboro, North Carolina, store to sell more than 200 copies of James Baldwin’s books in 2017.

    Sign Up Now for May 11 Webinar on Creating a Store Press Kit

    May 10 is the deadline for booksellers to register for a webinar on creating a press kit that will communicate their bookstores strongest selling points to publishers.

    Webinar to Present Step-by-Step Instructions for Creating Best Press Kit for Your Store

    On May 11, ABA will host a webinar on creating a press kit that will prepare booksellers for their next conversation with publishers. The webinar will be presented by marketing consultant Maribeth Pelly.

    Take Note: Last-Minute Tips to Promote Independent Bookstore Day

    With less than two weeks left to promote the April 29 celebration of Independent Bookstore Day, these social media and marketing tips will help booksellers make the most of the time remaining.

    “A Child of Books” Printed Gift Certificates Now Available

    A new printed gift certificate design featuring artwork from Candlewick Press’ A Child of Books by Oliver Jeffers and Sam Winston can be ordered now on BookWeb.org.

    Survey Seeks to Determine ABA Members’ Online Marketing, E-commerce Needs

    All ABA bookstore members are being asked to fill out a brief survey about their online marketing and e-commerce needs. Aggregate results will be shared with members of ABA’s Digital Task Force.

    Bookstores Join National Poetry Month Celebrations

    Independent bookstores across the country are hosting a variety of fun and imaginative events to celebrate National Poetry Month.

    Macmillan Children’s Debuts Digital Toolkit for Reading Without Walls

    Macmillan Children’s has assembled a digital toolkit that bookstores, schools, and libraries can use to publicize their events and promotions for this month’s Reading Without Walls challenge. 

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