IndieCommunication: Join the IndieCommerce Team at BookExpo

    Booksellers are invited to participate in a roundtable discussion about e-commerce marketing tips and tactics, or to schedule a one-on-one session with staff to discuss e-commerce options.

    Recommendations Sought for 2018 ABC Best Books for Young Readers Catalog

    The ABC Children’s Group is opening the floor for booksellers to submit their recommendations for children’s books to be featured in the 2018 ABC Best Books for Young Readers catalog.

    May Indie Next List e-Newsletter to Deliver to 468,000+ Customers

    Hundreds of thousands of customers at more than 120 ABA member stores will receive the May Indie Next List e-newsletter, powered by Shelf Awareness, in their inboxes on Thursday, May 3.

    Summer Marketing Ideas the Topic of Booksellers’ Virtual Roundtable

    Chalkboard signs don’t have to be the only marketing tool indie bookstores use to drive customers into their shops during the summer months.

    Introducing The Cats, ABA’s New Social Media Coordinators

    ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

    IndieCommunication: Optimize Your Bookstore’s Website

    The IndieCommunication newsletter for April 12 includes details about a webinar on creating mobile-friendly websites, a marketing roundtable, displaying secure content, and a tip of the week.

    Bookseller Roundtable Calls Attention to Free Digital Marketing Tools

    The most recent online marketing roundtable hosted by ABA introduced participating booksellers to a number of digital marketing tools that are available online and free to use.

    Wi13 Education: Courting the Romance Reader

    A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.


    2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

    Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

    Marketing Roundtable Provides New Ideas for Customer Engagement

    During ABA’s most recent virtual roundtable discussion, booksellers talked about creative new ways to engage with their customers, including through text messaging.

    Online Marketing: Pop-ups Garner New Newsletter Subscribers

    Participants in the most recent ABA online marketing roundtable shared tactics for boosting e-mail newsletter subscribers through effective use of pop-up forms.

    Booksellers at Online Marketing Roundtable Share Strategies for Boosting Online Sales

    Bookstores using ABA’s IndieCommerce platform experienced increased online sales this holiday season, with revenues, transactions, and the percent of visitors who placed an order all on the rise.

    Booksellers Show Off Creativity in Holiday Window Displays

    Cheery displays greet book shoppers in stores and on social media as booksellers dress their windows for the season.

    Booksellers Share Innovative Holiday Marketing Tips

    Independent bookstores are enticing shoppers in the final days before Hanukkah and Christmas with fun, festive promotions and events that make gift-giving easier.

    Regional Bookseller Associations Revamp Holiday Catalogs

    The nine regional bookseller associations have launched new initiatives and improvements for their 2017 holiday catalogs to increase distribution and bookseller participation and provide wider online access.


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