Marketing

    Online Marketing: Pop-ups Garner New Newsletter Subscribers

    Participants in the most recent ABA online marketing roundtable shared tactics for boosting e-mail newsletter subscribers through effective use of pop-up forms.

    Booksellers at Online Marketing Roundtable Share Strategies for Boosting Online Sales

    Bookstores using ABA’s IndieCommerce platform experienced increased online sales this holiday season, with revenues, transactions, and the percent of visitors who placed an order all on the rise.

    Booksellers Show Off Creativity in Holiday Window Displays

    Cheery displays greet book shoppers in stores and on social media as booksellers dress their windows for the season.

    Booksellers Share Innovative Holiday Marketing Tips

    Independent bookstores are enticing shoppers in the final days before Hanukkah and Christmas with fun, festive promotions and events that make gift-giving easier.

    Regional Bookseller Associations Revamp Holiday Catalogs

    The nine regional bookseller associations have launched new initiatives and improvements for their 2017 holiday catalogs to increase distribution and bookseller participation and provide wider online access.

    Across the Pond, Readers Head to Bookstores for Bibliotherapy

    As U.S. booksellers celebrate Indies First, bookshops in the United Kingdom and Ireland will mark Sanctuary Saturday, which encourages the public to visit a bookstore for a peaceful shopping experience. 

    A Holiday Preparations Checklist

    Here is BTW’s annual holiday preparations checklist, offering reminders to help smooth day-to-day operations at your store during the upcoming season.

    New Holiday Designs for Posters, Web Banners & Social Media

    Nearly a dozen attractive and fun new holiday designs for in-store posters, web banners, and social media postings are available in BookWeb’s Bookseller DIY section.

    Booksellers Go Batty for Halloween

    As independent bookstores prepare for the spookiest season of the year, the National Retail Federation is predicting that Halloween spending will reach a record $9.1 billion in 2017.

    Booksellers: Get Ready for Indies First

    There are many ways for indie booksellers to promote and participate in Indies First on Small Business Saturday, the annual celebration of independent bookstores taking place this year on November 25.

    Customizable Marketing Materials From AmEx Now Available for Small Business Saturday

    A variety of marketing materials are now available from the American Express Shop Small Studio for small businesses looking to promote Small Business Saturday.

     

    How We Sell Backlist: Scuppernong Books

    Scuppernong Books’ “Year of the Author” initiative has enabled the Greensboro, North Carolina, store to sell more than 200 copies of James Baldwin’s books in 2017.

    Sign Up Now for May 11 Webinar on Creating a Store Press Kit

    May 10 is the deadline for booksellers to register for a webinar on creating a press kit that will communicate their bookstores strongest selling points to publishers.

    Webinar to Present Step-by-Step Instructions for Creating Best Press Kit for Your Store

    On May 11, ABA will host a webinar on creating a press kit that will prepare booksellers for their next conversation with publishers. The webinar will be presented by marketing consultant Maribeth Pelly.

    Take Note: Last-Minute Tips to Promote Independent Bookstore Day

    With less than two weeks left to promote the April 29 celebration of Independent Bookstore Day, these social media and marketing tips will help booksellers make the most of the time remaining.

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