Education

Panelists discussed programs that elevate the voices of female/female-identifying authors as well as efforts that feature women business owners and women-run businesses.

The American Booksellers Association’s seventh ABC Children’s Institute will be held June 26–28 at the DoubleTree by Hilton Hotel Pittsburgh–Green Tree in Pittsburgh, Pennsylvania.

The upcoming online conversation will look at marketing on the social media platform Pinterest, which reached 250 million users last year.

The recent panel featured Michael Becher of Industry Insights, the company that assists ABA in compiling the ABACUS report; Brian O’Leary of the Book Industry Study Group; and Allison Risbridger of NPD Group. 

Booksellers who attended Winter Institute 14 are encouraged to fill out the post-event survey, which arrived in inboxes on Wednesday, February 6, and sign into the Winter Institute app to complete session evaluations.

The session at Winter Institute 14 examined why author James Baldwin’s work has, does, and will always matter and explored how to grow his audience through independent bookstores.

Registration for the event will open to all ABA member booksellers on Wednesday, February 20.

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

Bookseller panelists discussed best practices for improving landlord relationships, tips for turning a landlord into an advocate for local small businesses, and strategies for lease negotiations.