Winter Institute

    Wi12 Education: Successfully Merchandising and Selling Graphic Novels

    At Wi12, bookseller panelists shared best practices for categorizing and shelving middle grade and young adult graphic novels, as well as how to sell the genre to parents, teachers, and young readers.

    Wi12 Education Handouts, Backlist Book Swap Title List Now on BookWeb

    ABA members can now access handouts from education sessions held at Winter Institute 12 in Minneapolis, as well as a complete list of the 335 titles shared at the Backlist Book Swap.

    Winter Institute 12 Seen Through the Eyes of a German Book Industry Professional

    Buchreport’s Anja Sieg shares her observations from Winter Institute 12 in this column, which was published in the February 10 edition of the U.K.’s The Bookseller.

    Google Analytics Webinar Now Available on BookWeb and YouTube

    A recording of “Google Analytics for E-commerce,” a webinar reprise of the popular Winter Institute 12 session led by Max Thomas, is currently available on BookWeb and YouTube.

    Wi12 Education: Best Practices for First-Time Managers

    Lani Basa of Business Women’s Circle and Cindy Dach of Changing Hands Bookstore address the challenges booksellers can face when entering managerial roles.

    Wi12 Education: Industry Professionals Map “The Life Cycle of the Book”

     “The Life Cycle of the Book” featured a bookseller, an author, an agent, and other industry professionals discussing each step of a title’s journey from idea to published book.

    Register for Thursday’s Live Webinar “Google Analytics for E-commerce”

    Tomorrow, February 16, ABA will present a live webinar of the popular Winter Institute 12 session “Google Analytics for E-commerce,” featuring Max Thomas, the owner of

    Indie Next List Authors Talk Writing, Reading, and Politics at Wi12

    Ann Patchett, Kate DiCamillo, Cynthia D’Aprix Sweeney, Alice Hoffman, Ben Winters, and Joshilyn Jackson engaged in a lively conversation at Wi12’s Featured Talk With Indie Next List Authors.

    Post-Winter Institute Coverage Begins…

    Here is a look at some of BTW’s Winter Institute 12 coverage to date as well as photos of booksellers, authors, and event highlights.

    Booksellers Share Remarks Prepared for Winter Institute Town Hall

    Here are prepared remarks presented at the recent ABA Town Hall by Christin Evans of The Booksmith and Kepler’s and by Angela Maria Spring, most recently of Politics & Prose, together with Hannah Oliver Depp of WORD.

    Wi12 Panel Explores Managing Bookstores’ Brand Identity

    The Winter Institute session “Creating and Managing Your Store Brand” showed booksellers how committing to their store’s brand can help them attract and retain customers.

    Live Webinar of Wi12’s “Google Analytics for E-commerce” Offered Next Thursday

    Registration is now open for a live webinar of the popular Winter Institute 12 session “Google Analytics for E-commerce,” to be held on Thursday, February 16.

    A Letter From ABA President Betsy Burton

    ABA President Betsy Burton reflects on Winter Institute 12 and booksellers’ calls for more diversity in ABA governance.

    Paul Currie of Foyles Discusses Innovation at Wi12 Featured Talk

    In a Winter Institute featured talk, Foyles Bookshop CEO Paul Currie showed booksellers some of the recent innovations and changes at the 114-year-old U.K. book retailer.

    Kim Scott Doles Out Some “Radical Candor” at Winter Institute 12

    At the final breakfast plenary of Winter Institute, author and former CEO coach Kim Scott discussed how the principles of radical candor can help booksellers improve relationships among their staff.


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