Education

The July 2 session is the first of a new series within ABA’s education curriculum, which also includes the association’s Marketing Meetups, and will look at more technology-related topics. 

At an event hosted by Publishers Weekly and the Center for Publishing at New York University’s School of Professional Studies, Books Are Magic’s Emma Straub offered some valuable tips for booksellers.

Attendees who are interested in starting their own Well-Read Black Girl book clubs can participate in an interactive education workshop with founder Glory Edim.

In this Marketing Meetup, the last in a three-part series presented by IngramSpark, booksellers will hear from two independent bookstores that offer printing and publishing services to local authors.

In this Marketing Meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

At a BookExpo education session, NPD Book Executive Director David Walter showed booksellers the latest trends in the U.S. book market, based on data from the industry data analysis company.

In this marketing meetup, participating booksellers will hear about best practices and general advice for marketing non-book items to customers, as well as some popular items and other less-popular ones.

Booksellers will discuss how to engage with their local writing communities, to create high-margin titles to sell in-store, and to develop bookstore-branded products.

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from three guest booksellers about how they manage and execute digital marketing campaigns at their stores.