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E-commerce Update: Normal Traffic & Sales
Printer-friendly versionHere, the IndieCommerce team shares an important look at current trends in the world of e-commerce.
Although traffic dropped by 3.87 percent over the past seven days compared to the previous seven days (second graph), the e-commerce conversion rate increased to 4.90 percent (blue line below) vs. 4.64 percent the previous week. This resulted in a revenue increase of 3.28 percent over the previous week.
We’re definitely settling into a normal traffic pattern now and can expect weekly traffic and the conversion rate to stay within this range for the remainder of this first quarter.
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