E-commerce Update: Normal Traffic & Sales

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Here, the IndieCommerce team shares an important look at current trends in the world of e-commerce.

Although traffic dropped by 3.87 percent over the past seven days compared to the previous seven days (second graph), the e-commerce conversion rate increased to 4.90 percent (blue line below) vs. 4.64 percent the previous week. This resulted in a revenue increase of 3.28 percent over the previous week.

Ecommerce conversion rate over past seven days

Number of users visiting IndieCommerce and IndieLite websites over past seven days

We’re definitely settling into a normal traffic pattern now and can expect weekly traffic and the conversion rate to stay within this range for the remainder of this first quarter.