Win $500 While Supporting Binc: Play the Heads or Tails Game at Winter Institute

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The Book Industry Charitable Foundation (Binc) will once again host a “Heads or Tails” fundraising game for attendees of the 2020 Winter Institute, which takes place January 21–24 in Baltimore, Maryland.

Yellow pin of smiley face with heart eyes, shiny red heartThroughout the institute, booksellers can donate to the foundation by buying festive, flashing pins for the opportunity to win $500. In the days leading up to the game, pins in the shape of hearts and emojis with heart eyes will be sold at Binc’s table at the Consultation Station and by volunteers; both cash and credit cards will be accepted. A $20 donation gets the participant one flashing pin, which allows the purchaser one chance to play and win, and $35 gets two pins, which equals two chances to win the grand prize.

As with previous fundraisers held at ABA events, all proceeds will go to Binc to benefit booksellers in need. “Heads or Tails” will take place on Friday, January 24, during the Lunchtime Author Reception, which begins at 12:00 p.m.

When the game starts, all of the people who bought a pin stand, and when the coin is flipped, each person indicates their guess by placing their hands on their “head” (head) or “tail” (backside). Each flip eliminates the wrong guessers, and these people immediately sit down. The last person standing wins the $500 prize.

At Winter Institute 2019 in Albuquerque, the game raised $7,559 for Binc, and at Children’s Institute 2019 in Pittsburgh, the game raised more than $2,300.

As awareness of Binc’s services for booksellers continues to grow within the book industry, more and more booksellers are learning that Binc can help with all sorts of emergencies, including unexpected medical expenses, loss of household income, and elder care expenses. Booksellers who are in need of emergency assistance from Binc or who have questions about the “Heads or Tails” game can contact the foundation at (866) 733-9064 or [email protected]