Special Harry Potter Gift Card Created for Book Sense

Beginning next week, booksellers participating in the Book Sense Gift Card program will be able to order a special limited edition Harry Potter Book Sense gift card and coordinating presenter, which have been created in cooperation with Scholastic, Inc., the U.S. publisher of J.K. Rowling's record-breaking Harry Potter series. The gift card will feature art from the eagerly awaited Harry Potter and the Half-Blood Prince, which has an on-sale date of Saturday, July 16, and which Scholastic is promoting with a multi-million dollar marketing campaign. (For a related story, click here.)

The costs for the special Harry Potter gift cards will be the same as for the other current card designs (22 cents per card for a minimum order 100 generic cards and 31 cents for minimum order of 250 imprinted cards.) In addition, there will be the usual 50 cents per card transaction fee, 8 cents per presenter, and shipping and handling charges. However, Book Sense Harry Potter gift cards will be eligible for a bookstore's individual co-op from Scholastic.

Orders for Harry Potter gift cards must be placed by April 18 in order to ensure delivery by mid-May. Supplies are limited. For complete details and ordering information, click here .

To participate, stores must be part of the Book Sense Gift Card Program. (Stores may join the Book Sense Gift Card Program and place an initial order for Harry Potter gift cards while supplies last. Book Sense Gift Card Program information is available at www.bookweb.org/read/6303. Questions should be addressed to ABA Marketing Director Jill Perlstein at [email protected].)

The following Regional Bookseller Associations are working with ABA to distribute and deliver quantities of fewer than 100 cards to booksellers. Booksellers should contact their regional association for details:

Midwest (MBA): Kati Gallagher at [email protected]
Northern California (NCIBA): Hut Landon at [email protected]
Southeast (SEBA): Wanda Jewell at [email protected]

Questions about the Gift Card Program should be addressed to Perlstein at [email protected] or Linda Ford at [email protected]; (800) 637-0037, ext 1283 or 1276.