In coordination with the American Booksellers Association and the Book Industry Charitable Foundation (Binc), publishers and small presses are teaming up to join the Bookscan Challenge with the goal of supporting #SaveIndieBookstores. Currently participating are Archipelago, Beacon, ECW, Grove Atlantic, and Steerforth.
Each publisher has identified one backlist title — an enduring hand-sell with a proven track record — for which they will donate 100 percent of the profit as a multiple of weekly Bookscan unit sales through the week ending May 2. For example, if a title clears $3 per copy and has a Bookscan sell-through of 100 over the course of a week, the donation would be $300.
Publishers are invited to sign up to participate by emailing the book’s title, author, ISBN, format, cover price, and high-res cover file to ABA’s Gen de Botton with the subject line “Bookscan Challenge.” At the same time, publishers should make their initial donation.
#SaveIndieBookstores will create electronic materials featuring the titles designated by each publisher, and ABA, Binc, participating publishers, and booksellers will promote the titles.