New Gift Card Designs Available Through Givex

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Following ABA's Gift Card transition to an in-store program, which began on June 1, booksellers that decided to stay with Givex have the option to order smaller quantities of gift cards and holders from giveXpress.

Cards purchased from GiveXpress uses are ready-made and ready to use. For $750, booksellers can order 250 giveXpress imprinted cards with matching holders. The package price includes all fees for the activation and all redemptions and balance checks for the life of the card, shipping, and all other Givex customer service and reporting benefits. Incrementing cards is not available through this program.

However, if booksellers have a pre-existing Givex agreement on file, they can increment giveXpress gift cards. To view the available designs, booksellers must set up an account at no obligation.

Stores are encouraged to check their gift card stock and plan ahead for the holiday season. Imprinted GiveXpress cards are delivered within two to three weeks. Givex custom cards take six to eight weeks.

For more general information about the transition visit:

To learn more about Givex or to order custom cards from Givex call the Givex sales team at: (877) 478-7733 and select 2 or use the “Contact Us” form on If you are not already using Givex, be sure to mention that you are an ABA member.