January 17 Marketing Meetup to Look at Marketing Your Bookstore in a Tourist Town

On Thursday, January 17, from 11:00 a.m. to 11:30 a.m. EST, the American Booksellers Association will present a Marketing Meetup that will focus on marketing your bookstore in a tourist town.

All booksellers are invited to participate in the bookseller-led educational conversations, which are conducted through Zoom.us and held at 11:00 a.m. EST on two Thursdays a month. Booksellers who would like to participate should e-mail [email protected] for an invitation and instructions.

The upcoming roundtable will look at the following topics:

• Marketing campaigns to run during the busy season to maximize that time
• Marketing campaigns to run during the non-busy season to lead up to busier times
• Partnerships with local businesses
• How digital marketing (via website, social media, or other services) comes into play
• Getting featured in local tourist brochures and/or hotels

Guest speakers for this panel include:

• Peter Makin of Brilliant Books in Traverse City, Michigan
• Amanda Zirn Hudson of Bethany Beach Books in Bethany Beach, Delaware

Watch Bookselling This Week for news about upcoming Marketing Meetups.