IndieCommunication: One-on-Ones at Wi13, an Online Marketing Roundtable, and More

The IndieCommunication newsletter for January 11 includes details about meeting with IndieCommerce staff at Winter Institute, joining an upcoming online marketing roundtable, and a tip of the week.

Come and Chat With Us in Memphis

In less than two weeks, the American Booksellers Association’s 2018 Winter Institute begins. The entire IndieCommerce team will be attending this year. For booksellers with questions about IndieCommerce, IndieLite, or even general e-commerce related questions, the IndieCommerce team will be there to help. Booksellers can schedule an appointment now, or stop by Room 201 at the Memphis Cook Convention Center on January 23, 24, or 25, as staff will do their best to accommodate walk-ins. 

Limited Seats Still Available for IndieCommerce Institute

At the January 22 IndieCommerce Institute at Winter Institute in Memphis, there is one seat still available for the afternoon seminar, which will cover “Views” and “Google Analytics for IndieCommerce.” The morning seminar has just five seats available for booksellers to learn about “Optimizing Checkout for Higher Conversion” and “E-mail Subscription, Marketing, and Promotional Campaigns.” Details on each of these sessions and an online sign-up form are available on BookWeb.

Upcoming Online Marketing Roundtable

A bi-monthly video chat discussing online marketing is scheduled for every other Thursday at 11:00 a.m. EST (including tomorrow, January 11). Booksellers who would like to participate should e-mail ABA IndieCommerce Director Phil Davies to request an invitation. These are quick, 30-minute video chat sessions in which booksellers have an open exchange of online marketing ideas. Bring your own coffee and donuts.

Booksellers who participated in the December 14 online marketing roundtable hosted by ABA’s IndieCommerce team discussed the benefits of segmenting e-mail newsletters rather than sending out a single one-size-fits-all version.

Tip of the Week

Look for New Features: The IndieCommerce team is always working on new features and improvements. Make sure to check Store > Configuration > Account Information & Preferences > Store Features for the latest updates and any you may have missed. Check back following Winter Institute for feature updates.

Booksellers are encouraged to send their thoughts, questions, or suggestions via e-mail to IndieCommerce staff at any time.

Past editions of IndieCommunication are available on the IndieCommerce Updates page on BookWeb.org.