Classic 'A Book Is A Present' Card Sports a New Look

"A Book Is a Present You Can Open Again and Again," the classic card featuring art by Mary Engelbreit, has a new look.

The interior of the 5" x 7" card now features a place where booksellers can attach a gift card (a Book Sense Gift Card or your store's own); however, space remains for a certificate number, so the card can still serve as an individual store's gift certificate.

As part of the new look, the "ABA" has been removed from the front of the card, and other promotional wording has been removed from the back.

"A Book Is a Present" cards with envelopes are priced at $49.95 per 100. Orders must be placed in increments of 100, and the price includes shipping within the continental U.S.

Orders may be placed by calling ABA at (800) 637-0037, ext. 6636 or via an electronic order form on BookWeb.org.

A new Book Sense Gift Card featuring Engelbreit's art will be available this fall. Watch for an announcement about the availability of the card and matching presenter in an upcoming edition of Bookselling This Week.