This October, booksellers are taking to social media to get into the Halloween spirit. Stores around the country are hosting trick-or-treaters, holding special sales, and recommending their favorite frightening reads for the season.
Take a look below to see how booksellers are getting spooky this Halloween:
Bookmarks in Winston-Salem, North Carolina, posted on Twitter: "Join us in the bookstore tomorrow (Tuesday 10/29) for our annual Halloween Celebration & Costume Contest for all ages. Dress up as your favorite book character for the chance to win prizes! This year’s winners will be selected by our guest judge, Mary of @MarysGourmetDin."
Novel Bay Booksellers in Sturgeon Bay, Wisconsin, posted a video on Twitter of trick-or-treaters who visited the store to collect their Halloween candy: "Halloween fun at the bookstore! Rachel at @invidiasalondoorcounty worked her magic to create Count Von Count"
Hooray for Books! in Alexandria, Virginia, posted this invitation to trick-or-treaters on Twitter: "What’s on this week at Hooray for Books? Well, for #Halloween this Thursday, come trick or treat at the #bookstore!"
Barbara's Bookstore in Chicago, Illinois, posted on Twitter: "#Halloween Scare yourself or others with these books! A morbid graphic novel, scary stories to tell at a party, and a ghost story for youngsters. (Haloween ceramic witches' brew pot on sale at Macys State Street.)"
Foggy Pine Books in Boone, North Carolina, posted this promotion for a Halloween sale on Twitter: "This deal is SO GOOD, it's SCARY! ALL books that are on our #Spooky #Halloween Table will be 15% off on October 31st! Come to #FoggyPineBooks on #HalloweenDay to enjoy this spine-tingling sale & a warm beverage!"
Literati Bookstore in Ann Arbor, Michigan, posted this throwback from a previous Halloween on Instagram: "Throwback to the time I made the wise business decision to dress actually scary for Halloween and accidentally terrified small children who came into the store. (I quickly took off the mask.) Our Book-themed costume contest is in one week! Avada Kedavra!"
The Well-Read Moose in Coeur D'Alene, Idaho, posted this event photo on Instagram: “Trick or Treat for a book was an absolute success! Thank you for coming down to our store dressed in wonderful costumes for a storytime and free book. Can't wait till next year!”
Completely Booked in Murrysville, Pennsylvania, posted on Twitter: "Between picking up costumes, candy, and decorations today, be sure to stop by Completely Booked for Halloween treats with a more literary angle! We love our Edgar Allen Poe (The OG - original goth!) pouches, teas, and, of course, books! Stop by to get creepy with us, open til 9!"
A Novel Idea on Passyunk in Philadelphia, Pennsylvania, posted on Instagram: "The witch is in and she has candy. Come by the shop today for trick or treating and spooky reads to get you in the Halloween spirit."
Vroman's Bookstore in Pasadena, California, posted this promotion for a Halloween craft event on Twitter: "Today at 3pm, bring the kiddos to #VromansHastingsRanch for some #Halloween Craft fun! Event is FREE. Supplies will be provided."