April 5 Deadline for Celebrate (With) Indies

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Stores can choose to participate in one, some, or all four of this spring’s Celebrate (With) Indies multi-publisher promotions, but they must sign up by next Friday, April 5. Stores that are not yet taking part in the promotion can sign up at BookWeb.org/celebrate. The website features full details, including title lists, for the promotions that celebrate debut authors, moms, dads, and grads.

This spring’s offerings provide indie booksellers with marketing opportunities and more surrounding three major buying periods — for Mother’s Day, Father’s Day, and graduations — and to do what they do best — promote debut authors. The selection of adult and children’s, frontlist and backlist titles for the Celebrate Moms, Celebrate Dads, and Celebrate Grads promotions were chosen by independent booksellers, and many have appeared on the Indie Next and Indie Bestseller lists.

The Celebrate Debut Authors With Indies promotion is being offered twice in 2013. Spring/summer titles and full details for the first offer are available now; the second list of titles will be announced in fall 2013. Weekly sales reporting to BookScan is required for some titles in the Debut Author promotion.

Electronic files to help stores market promotional titles are available in the Bookseller DIY. Added just last week are shelf-talkers and author videos for the Celebrate Debut Authors With Indies campaign, which can be shared individually and as a playlist.