Winter Institute

The upcoming IndieCommunication newsletter includes details about signing up for one-on-ones at the fall regional trade shows as well as information about the IndieCommerce Institute at Wi13.

Registration for ABA’s 13th annual Winter Institute reached capacity on September 14. Booksellers can now add their names to the event registration and hotel waitlists.

Registration for ABA’s 13th annual Winter Institute opened on Wednesday afternoon, September 13, to all ABA bookstore and provisional members. The institute reached full capacity on Thursday morning, September 14.

Here’s a peek at the list of speakers who will be appearing at the 13th annual Winter Institute, which will be held January 22–25, 2018, in Memphis, Tennessee.

With Winter Institute registration opening on September 13, here’s a Memphis-inspired playlist to get booksellers enthused about the January 22–25 event.

The American Booksellers Association is currently accepting applications from booksellers for publisher-sponsored scholarships to the 2018 Winter Institute.

Booksellers can apply for a chance to win a scholarship to the 2018 Winter Institute by submitting a form on BookWeb or a business card at the ABA booth during the fall regional trade shows.

Booksellers who are thinking about their travel plans for the January 22–25 Winter Institute in Memphis should be planning ahead if they want to attend any of a number of events happening on January 22.

Booksellers who donated to the book drive during Winter Institute 12 to benefit Minneapolis-area charities will be happy to know that their generosity was greatly appreciated by the books’ recipients.

The Winter Institute education session “Take Your Show on the Road: Managing Large-Scale Events” offered booksellers a range of strategies for managing large off-site events.

Here’s a look at some of the successful social media strategies used by booksellers to drive traffic to store websites, grow e-mail lists, and increase sales, as shared at Wi12. 

Here are tips for planning kids’ book festivals, including teaming with area organizations, developing programming, and handling ticketing and on-site sales, as shared by bookseller panelists at Wi12.

At Winter Institute, a panel of booksellers and representatives from We Need Diverse Books discussed how to build a collection of diverse titles and how to respond to resistance from readers.

The Winter Institute 12 education session “Finance — Securing Capital” explored the different ways booksellers can secure financing for their business needs.

Before returning home from Winter Institute 12, New Zealanders Courtney Smith and Rochelle Handley worked for a week at a California indie.