Winter Institute

With Winter Institute just around the corner, booksellers should start getting out their suitcases — and singing along to ABA’s Winter Institute-themed playlists on Spotify.

One size does not fit all when it comes to effective e-mail newsletter marketing, and ABA’s IndieCommerce team will explain why during a session at the January 22 IndieCommerce Institute in Memphis.

On the last day of the 13th annual Winter Institute in Memphis, booksellers will have a number of opportunities to connect with the event’s small and university press sponsors.

Daniel H. Pink, author of the upcoming book When: The Scientific Secrets of Perfect Timing, will be a keynote speaker at this month’s Winter Institute in Memphis.

This year’s Winter Institute will offer a session on the ABACUS financial survey and its new features, focusing on key trends and results and demonstrating how to generate reports that will lead to greater profitability.

The “Courting the Romance Reader” education session at Winter Institute will give booksellers tips for marketing the genre and engaging with its devoted readership.

Booksellers are encouraged to register now for a number of special events taking place during Winter Institute, including advanced education sessions, a finance workshop, a used bookstore forum, and more.

“Hacking Your Bookseller Salary,” a Bookselling 101 education session to be delivered at Winter Institute by You Need a Budget author Jesse Mecham, will give booksellers tips for managing their money.

The special Winter Institute performance will feature authors Charles Frazier, Elizabeth Acevedo, and Dar Williams as well as Memphis soul band The Bo-Keys. “It’s going to rock!” said host Jim Dees.

Participating booksellers will share and compare checklists on a number of store tasks, including shop procedures, school author visits, in-store and offsite events, consignment policies, and more.

Winter Institute 2018 will feature more than 130 authors and illustrators over the course of four days of keynotes, education sessions, author receptions, and special events.