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Here, BookSense.com Director Len Vlahos provides an update on the latest improvements and enhancements to BookSense.com.
Greetings BookSense.com Booksellers!
So many improvements are being made to BookSense.com this month that it called for a second installment of my On the Move… column.
Here, BookSense.com Director Len Vlahos provides an update on the latest improvements and enhancements to BookSense.com.
Greetings! There's a lot of BookSense.com news in this edition of On the Move, as we've made more improvements to your BookSense.com site:
On Wednesday, September 10, the following e-mail announcement was sent to BookSense.com members from Len Vlahos, BookSense.com director.
Greeting BookSense.com Bookseller,
Starting September 15, BookSense.com Co-op Reimbursement Program participants will be able to take advantage of a special offer from Algonquin Books. Booksellers who feature a special theme on their Web site based around titles culled from Esmé Raji Codell's new book, How to Get Your Child to Love Reading, and display the new book in their stores will be eligible to receive newsletter co-op from Algonquin.
Few marketing experts would argue with the notion that all businesses, regardless of size, should have a presence on the Internet. However, an issue that does cause debate among Internet experts is exactly how to turn a Web site into a profit center. On May 29, at BookExpo America in Los Angeles, BookSense.com Director Len Vlahos tackled this key question with the help of panelist Luanne Kreutzer of St. Helens Bookshop in St. Helens, Oregon.
Since the news broke about the new national electronic gift card program for stores participating in the Book Sense marketing program, booksellers have had many questions. To help them easily find answers, we've provided an FAQ page to answer many of the common questions. To go to the page, click here.
Or visit http://www.bookweb.org/read/6303 to view gift card designs, a financial analysis and other news.
Here BookSense.com Director Len Vlahos updates booksellers on the latest improvements and enhancements to BookSense.com.
Greetings! There's a lot of BookSense.com news in this edition of On the Move....
As the direct result of requests from booksellers, we've made a number of enhancements to BookSense.com -- some of which are pretty significant.
This week, BookSense.com announced that publishers Grove Atlantic and John Wiley & Sons have joined the BookSense.com Co-op Reimbursement Program. Other publishers participating in the program are AOL Time Warner, Harcourt, and HarperCollins.
The co-op program is designed to help publishers both promote and increase the sales of their books. Furthermore, it gives booksellers a way to claim unused newsletter co-op -- which can then be used to offset a significant portion the monthly cost of their BookSense.com Web sites.
 Very soon, bookstores with Book Sense will able to sign up for the new Book Sense Gift Card program. This innovative program will provide booksellers with a number of choices regarding card designs and processing options. ABA has partnered with Givex, one of the fastest-growing transaction processors, whose sophisticated service will allow for a customized solution for the more than 1,200 bookstores participating in Book Sense.
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About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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With one year in the books, so to speak, recently released BookSense.com Co-op Reimbursement Program figures indicate that the program has done well to help publishers increase book sales, while giving booksellers access to co-op to help offset the cost of their BookSense.com Web sites. "We're delighted at the early success of this program," BookSense.com Director Len Vlahos told BTW.
