Gift Cards

14 Feb

New California Law Spurs Change to Book Sense Gift Card Program

Last month, California passed a new law that affects the redemption of gift cards sold by businesses within the state. California Senate Bill 250, Chapter 640, requires retailers to redeem for cash store gift cards or certificates with a cash value of $10 or less. The bill makes an exception for mall cards and donated gift cards and certificates, and it only applies to those sold in California.

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06 Feb

Book Sense Gift Cards Prize for Spiderwick Sweepstakes

In conjunction with the February 14 release of the film The Spiderwick Chronicles, the Cartoon Network, Inc. (CN) and Paramount Pictures Corporation are partnering to sponsor a Spiderwick Chronicles Sweepstakes. Book Sense will be a retail partner of the promotion and will provide 50 $15 Book Sense gift cards as part of the sweepstakes prizes, and Simon & Schuster will be contributing prizes as well.

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21 Nov

Tips for Promoting Gift Card Sales This Holiday Season

According to the National Retail Federation (NRF) Gift Card Survey, conducted by BIGresearch, gift card sales this holiday season will total $26.3 billion, compared to $24.8 billion in 2006.

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15 Nov

Gotham Books' "You're Great!" Book Sense Gift Card Available November 21

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08 Nov

"You're Great!" New Publisher-Sponsored Gift Card Coming Soon

Booksellers participating in the Book Sense Gift Card program have yet another opportunity to benefit from the generosity of a Publisher Partner. On Wednesday, November 21, at noon Eastern Time, the "You're Great!" Book Sense gift card and matching presenter, featuring art from Eats, Shoots & Leaves by Lynne Truss (Gotham Books), will be available via the reorder website,


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25 Oct

New Gift Card Celebrates Main Street

There is still time for stores participating in the Book Sense Gift Card program to place orders for the new Main Street gift card, sponsored by Scholastic, Inc. The card and matching presenters, capturing the beauty of Camden Falls, the setting of Ann M. Martin's Main Street series, are available via the reorder website,

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11 Oct

"Main Street" Gift Cards Available October 17

Click for larger view of presenter.

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20 Sep

Mary Engelbreit Gift Cards Now Available

New card to celebrate Ann M. Martin's Main Street Series coming soon

The popular Mary Engelbreit design "A Book Is a Present You Can Open Again and Again" is now available on Book Sense gift cards and presenters. The design also continues to be featured on a traditional paper card that can be used as either a gift certificate or as a greeting card, with space for a gift card.

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13 Sep

Gift Card Program Lowers Increment Fees

With more than $20 million in sales, the Book Sense Gift Card program is beginning its fifth holiday season. And, for the 380-plus participating ABA-member bookstore locations, there is more good news: the fee for incrementing cards is being lowered.

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05 Sep

Skippyjon Jones & Roald Dahl's Willy Wonka Debut on Book Sense Gift Cards

Beginning Wednesday, September 12, at noon EDT, new gift cards featuring Judy Schachner's Skippyjon Jones or Roald Dahl's Willy Wonka will be available to stores participating in the Book Sense Gift Card Program via the reorder website, The Dahl card features a Quentin Blake illustration of Willy Wonka and the tag line "A splendiferous gift for you!"

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01 Aug

OLIVIA Book Sense Gift Cards Available Next Week

A new gift card featuring Ian Falconer's OLIVIA will be available to stores participating in the Book Sense Gift Card Program via the reorder website,, beginning Wednesday, August 8, at noon EDT. Simon & Schuster Children's Publishing, the card's sponsor, is covering the cost of the card (22 cents), the transaction fee (50 cents), and the presenter (8 cents). Booksellers are encouraged to act quickly as supplies are limited, and orders will be filled on a first-come first-served basis.

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24 Jul

Classic 'A Book Is A Present' Card Sports a New Look

"A Book Is a Present You Can Open Again and Again," the classic card featuring art by Mary Engelbreit, has a new look.

The interior of the 5" x 7" card now features a place where booksellers can attach a gift card (a Book Sense Gift Card or your store's own); however, space remains for a certificate number, so the card can still serve as an individual store's gift certificate.

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27 Jun

Last Chance to Order ABFFE's FREADOM Gift Card

The American Booksellers Foundation for Free Expression has extended the deadline for ordering its new FREADOM Book Sense gift card to July 9.

"We must go on press with the cards on July 10 in order to send them to booksellers in time for Banned Books Week," said ABFFE President Chris Finan. Banned Books Week is September 29 - October 6.

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20 Jun

eBay Auction & FREADOM Gift Cards to Aid ABFFE

Booksellers can now support the First Amendment work of the American Booksellers Foundation for Free Expression in two novel ways: through Friday, June 29, by bidding in an eBay auction featuring many book-related items; and through Wednesday, June 27, by ordering FREADOM Book Sense gift cards.

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06 Jun

FREADOM and OLIVIA Coming to Book Sense Gift Cards

At this year's Book Sense Gift Card Users Group meeting at BookExpo America, ABA Marketing Director Jill Perlstein announced forthcoming gift card designs sure to appeal to a wide range of independent bookstore customers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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