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Booksellers participating in the Book Sense Gift Card program have yet another opportunity to benefit from the generosity of a Publisher Partner. On Wednesday, November 21, at noon Eastern Time, the "You're Great!" Book Sense gift card and matching presenter, featuring art from Eats, Shoots & Leaves by Lynne Truss (Gotham Books), will be available via the reorder website, booksenseorders.givex.com.
There is still time for stores participating in the Book Sense Gift Card program to place orders for the new Main Street gift card, sponsored by Scholastic, Inc. The card and matching presenters, capturing the beauty of Camden Falls, the setting of Ann M. Martin's Main Street series, are available via the reorder website, booksenseorders.givex.com.
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Click for larger view of presenter.
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New card to celebrate Ann M. Martin's Main Street Series coming soon
 The popular Mary Engelbreit design "A Book Is a Present You Can Open Again and Again" is now available on Book Sense gift cards and presenters. The design also continues to be featured on a traditional paper card that can be used as either a gift certificate or as a greeting card, with space for a gift card.
 With more than $20 million in sales, the Book Sense Gift Card program is beginning its fifth holiday season. And, for the 380-plus participating ABA-member bookstore locations, there is more good news: the fee for incrementing cards is being lowered.
Beginning Wednesday, September 12, at noon EDT, new gift cards featuring Judy Schachner's Skippyjon Jones or Roald Dahl's Willy Wonka will be available to stores participating in the Book Sense Gift Card Program via the reorder website, booksenseorders.givex.com. The Dahl card features a Quentin Blake illustration of Willy Wonka and the tag line "A splendiferous gift for you!"
A new gift card featuring Ian Falconer's OLIVIA will be available to stores participating in the Book Sense Gift Card Program via the reorder website, booksenseorders.givex.com, beginning Wednesday, August 8, at noon EDT. Simon & Schuster Children's Publishing, the card's sponsor, is covering the cost of the card (22 cents), the transaction fee (50 cents), and the presenter (8 cents). Booksellers are encouraged to act quickly as supplies are limited, and orders will be filled on a first-come first-served basis.
 "A Book Is a Present You Can Open Again and Again," the classic card featuring art by Mary Engelbreit, has a new look.
The interior of the 5" x 7" card now features a place where booksellers can attach a gift card (a Book Sense Gift Card or your store's own); however, space remains for a certificate number, so the card can still serve as an individual store's gift certificate.
The American Booksellers Foundation for Free Expression has extended the deadline for ordering its new FREADOM Book Sense gift card to July 9.
 "We must go on press with the cards on July 10 in order to send them to booksellers in time for Banned Books Week," said ABFFE President Chris Finan. Banned Books Week is September 29 - October 6.
 Booksellers can now support the First Amendment work of the American Booksellers Foundation for Free Expression in two novel ways: through Friday, June 29, by bidding in an eBay auction featuring many book-related items; and through Wednesday, June 27, by ordering FREADOM Book Sense gift cards.
At this year's Book Sense Gift Card Users Group meeting at BookExpo America, ABA Marketing Director Jill Perlstein announced forthcoming gift card designs sure to appeal to a wide range of independent bookstore customers.
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About ABA
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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According to the National Retail Federation (NRF) Gift Card Survey, conducted by BIGresearch, gift card sales this holiday season will total $26.3 billion, compared to $24.8 billion in 2006.