Children’s Bookselling

The session offered booksellers the opportunity to learn best practices for hosting events in-store and off-site, including partnering with schools and libraries, hosting large-scale events, and using alternate venues.

“This has helped us increase business and increase awareness of our store,” said Heather Hebert of Children’s Book World.

Booksellers shared information about opportunities for advertisement; areas for potential partnerships for cross-marketing; marketing timelines; using social media to maximize your posts’ impact; and more.

Bookseller panelists at the Children’s Institute session shared tips for approaching Title 1 schools and building community partnerships and discussed how such partnerships can be effective and profitable.

Topics include author event grids, conducting a diversity audit, the art of reading aloud, and more.

Booksellers who attended the 2019 Children’s Institute are encouraged to fill out the post-event survey and sign into the Children’s Institute app to complete session evaluations.

During the session, attendees not only learned about how to implement a fun and engaging story time in their stores, but participated in a story time themselves. 

Booksellers who attended Ci7 are asked to fill out session evaluations and keep an eye out for an overall event survey coming soon; those who didn’t attend can watch BTW for education coverage.

The cover reveal and pre-order campaign exclusively for indie bookstores aims to provide an alternative to the typical book announcements that primarily link to online competitors for sales.