BTW Articles

Emmy-winning writer and comedian Ellen DeGeneres will address the book industry in a solo comedic benefit performance Saturday evening, May 31, 2003, at BookExpo America (BEA) in Los Angeles. The appearance was announced by BEA show management on January 9, and the news was the first update on BEA's headline Author Events.

By Carl Lennertz

Dear Booksellers,

1) Sorry to come a nudgin' so soon after the holiday madness, but mid-to-late January and February hold deadlines for recommendations for several new 76s:

January 17 -- for a History 76 top ten (as part of a promotion with the History Channel!), and a possible Teen Readers 76 top ten

January 24 -- the March/April 76

February 7 -- a Poetry Month 76 top ten, plus a Mystery top ten and SF/Fantasy top ten

The January white boxes are in the mail to booksellers participating in the national Book Sense marketing program. Importantly, in this month's white box is an array of Book Sense promotional materials for bookstores to freshen-up their co-branding. Included are a poster (rolled in a tube), a new removable vinyl two-sided decal for the front door or window, a decal for the cash register, a 76 counter card, and an order form for even more marketing materials.

This past New Year's Day, two bookstores marked the holiday with successful celebratory sales events as a way to thank their customers. In Tempe, Arizona, Changing Hands Bookstore continued its tradition of holding a Customer Appreciation Day sale on January 1, while The King's English bookstore in Salt Lake City launched its first appreciation day, complete with hors d'oeuvres, champagne, and lots of handselling.

Changing Hands Bookstore, Tempe, Arizona