BTW Articles

17 Dec

Cellar Door Opens With Well-Developed Plan to Serve the Community

In Riverside, California, in early November Linda Nurick opened Cellar Door Books, a 1,745-square-foot general bookstore with a hand-selected inventory and big plans to engage the area’s entire community of readers.

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12 Dec

Thanks for Shopping Indie Continues Through December

Many booksellers participating in Thanks for Shopping Indie are taking advantage of the multi-publisher promotion by creating special displays of featured titles throughout the month of December.

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29 Nov

Weekend Promotions Spur Holiday Sales

Between Small Business Saturday and the Thanks for Shopping Indie and Kobo Mini promotions, many ABA members were reporting increases in holiday weekend sales and a renewed sense of appreciation for locally owned businesses among their customers.

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20 Nov

Stores Launch Kobo Marketing Efforts

As ABA members began receiving their shipments of Kobo eReaders earlier this month, a number of stores launched creative and personalized promotions to spread the word to customers.

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09 Aug

Singing the Praises of Find Waldo Local

Booksellers across the country had high praise for Candlewick’s “Find Waldo Local” campaign, which resulted in increased traffic and sales at participating businesses. The popular month-long campaign left customers asking when the next scavenger hunt would be.

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15 Aug

Renovating With an Eye on the Bottom Line

Whether to improve traffic flow, create more or less space, or simply spruce up, several indie bookstores are undergoing renovations with an eye towards improving the bottom line.

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23 Aug

New Arrangement Proves Beneficial to Wisconsin Booksellers

A Room of One’s Own and Avol’s Books of Madison, Wisconsin, now share a space and a business model that is beneficial to both of them.

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23 Aug

Sales at Bookstores Jump Again in June

June retail sales at bookstores were up 3.8 percent, which marks the third consecutive month of increased sales compared to the same period last year, according to preliminary figures recently released by the Bureau of the Census.

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30 Aug

Chicago Welcomes City Lit Books

On August 17, Teresa Kirschbraun opened City Lit Books in the Logan Square neighborhood of Chicago, Illinois, and in less than two weeks, the store has already made an impression on the community.

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06 Sep

Acorn Takes Over Where Atlantic Left Off

When the closing of Dover, Delaware’s Atlantic Books was announced, Ginny Jewell and Marie Shane, former managers of the chain store, decided to take matters into their own hands. Their new store, Acorn Books, opens next Friday, September 14.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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