BTW Articles

14 Mar

Non-Traditional Events: Booksellers Share What Works

At the Winter Institute session “Beyond the Traditional Author Event,”panelists sweet pea Flaherty of King’s Books, Lacey Dunham of Politics and Prose, and Lauren Savage of The Reading Bug addressed the logistics of planning successful and creative events to increase traffic and drive sales.

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13 Mar

A Q&A With Kent Haruf, Author of March’s #1 Indie Next List Pick

To kick off a new monthly feature on #1 Indie Next List Great Reads, BTW recently spoke to Kent Haruf, author of Benediction (Knopf), the top pick on the March 2013 Indie Next List, about his writing process, the worlds he creates, and the way readers react to his writing.

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07 Mar

Booksellers Explore Marketing Strategies That “Move the Needle”

At “Marketing That Moves the Needle,” a well-attended Wi8 session, ABA’s Meg Smith and Greg Galloway revealed the results of a marketing experiment, while panelists Julie Wernersbach of BookPeople and Jill Miner of Saturn Booksellers discussed the strategies that work best in their stores.

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27 Feb

YA Authors Address Free Expression Issues

Monday’s Winter Institute session entitled “Banned Books, Censorship, and YA Literature” fostered a lively discussion about booksellers’ roles when communities face censorship issues.

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20 Feb

A Q&A With Wi8 Plenary Speaker Malcolm Gladwell

Bestselling author Malcolm Gladwell will share insights from his forthcoming book, David and Goliath (Little, Brown, October 2013), with booksellers at Wi8’s Sunday morning plenary session. Here, Gladwell talks about what drew him to the theme of David and Goliath and some of the opportunities for bookselling “Davids.”

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20 Feb

The Learned Owl Begins Next Chapter

Last Friday, Hudson, Ohio’s The Learned Owl Book Shop changed hands. After 30 years at the helm, Liz Murphy sold the business to store staff member Kate Schlademan, who assured the community that Learned Owl will continue to be the same great place.

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14 Feb

Booksellers Recover From Weekend Blizzard

Maine’s Longfellow Books, which sustained serious water damage after a frozen water line burst during last weekend’s snowstorm, plans a soft reopening today. Meanwhile, many other stores around the region were able to reopen for at least part of the day on Sunday.

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14 Feb

Display Contest Offers Chance to Win Visit by Khaled Hosseini

In anticipation of Khaled Hosseini’s new novel, And the Mountains Echoed, coming in May, Riverhead Books is challenging booksellers to create attractive displays that highlight Hosseini and his work.  The store judged to have the best display will win a speaking event with the author in the fall.

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13 Feb

Retail Sales at Bookstores Continue Upward in December

December 2012 retail sales at bookstores were up 2.9 percent compared to December 2011, according to preliminary figures recently released by the Bureau of the Census.

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12 Feb

BEA Reveals Four More Breakfast Speakers

This week, Chelsea Handler, Diana Gabaldon, Wally Lamb, and Octavia Spencer were added to the list of breakfast speakers for BookExpo America 2013.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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