Blog

27 Aug
Person playing Pokemon Go

Bibliotech: Augmented Reality Games Driving Gamers Into Public Spaces

With similar audiences, gameplay, and book tie-ins, Pokémon Go, Harry Potter: Wizards Unite, and Minecraft Earth offer retailers across the globe new opportunities to augment their bottom line.

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27 Aug

Learn How to Make the Most of Your ABA Membership

Booksellers are invited to join staff from ABA’s membership department at the fall trade shows to talk about the programs and resources the association provides to strengthen independent booksellers’ businesses.

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26 Aug

Marketing Meetup Recap: Holiday Marketing

Attendees heard from fellow booksellers about when they start planning for the holiday season, how they decide on which books and gifts to promote, and more.

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21 Aug

Winter Institute Registration to Open September 18

The countdown to Winter Institute registration is underway, and booksellers and publishers planning to attend should mark their calendars with these important dates.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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