African-American Programming to Provide Opportunities to Network
This year's African-American Programming for Book Industry Professionals at BookExpo America (BEA) will include authors, prominent industry figures, and panels created to assist stores in increasing their profit margins. "African-American booksellers will have an opportunity to meet and network," said Emma Rodgers, owner of Black Images Book Bazaar in Dallas, who organized the programming with Clara Villarosa.
This week, ABA announced a new partnership with Constant Contact, a leading company that provides services to manage e-mail marketing campaigns. Through this partnership, all ABA member bookstores will have access to Constant Contact's suite of tools -- making it easier to create and send compelling e-mail newsletters -- and will earn annual rebates for participating.