Keeping Kids Coming Back for More
Collette Morgan of Minneapolis' Wild Rumpus is a master at creating authorless events that not only draw crowds, but that also ensure that her young customers continue to return to the store through high school and beyond. Morgan recently shared some of these memorable events at the ABA panel "Creating Killer Events" at BookExpo America. This week, BTW talks with the events guru herself about some of her store's unusual, crowd-pleasing activities.