Blog

25 Aug
Image of a book on a laptop screen

ABA Joins With Publishers to Launch Virtual Reading Series This Fall

The ABC Group at ABA will provide the event links, marketing materials, and educational resources that bookstores need to create community conversations around these virtual author events.

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25 Aug

Enabling Security Measures on Zoom for Virtual Events

As virtual events become more frequent in the era of social distancing, booksellers are encouraged to take precautions to avoid what has become known as “Zoombombing.”

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24 Aug
ABA Coffee Break

Join ABA for a Virtual Coffee Break on Buying Monthly

The ABA Coffee Break on Tuesday, September 1, will offer booksellers a chance to hear from a range of speakers as they discuss buying monthly versus seasonally.

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19 Aug

E-commerce Update: Conversion Rate Holds Steady

Over the past two weeks the conversion rate (the number of online customers that complete a sale) has remained fairly stable.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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