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05 Feb

Marketing Meetup Recap: Instagram Marketing for Your Bookstore

This Marketing Meetup covered what and when to post, paying for Instagram ads, selling through Instagram, tracking analytics, and the benefits of marketing on Instagram.

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05 Feb

Wi14 Education: Your Landlord, Your Business Partner

Bookseller panelists discussed best practices for improving landlord relationships, tips for turning a landlord into an advocate for local small businesses, and strategies for lease negotiations.

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04 Feb
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BookExpo to Feature UnBound, a Collection of Bookish Goods

UnBound will present a collection of relevant products across 25 categories, from journals, calendars, and greeting cards to desk accessories, toys, games, art materials, and artisanal/handmade items.

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04 Feb
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IndieCommunication: Following Up on Winter Institute

The most recent IndieCommunication invited booksellers to offer feedback about the IndieCommerce Institute and to reach out if they have questions about e-commerce-related topics covered at Wi14. 

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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