Marketing Meetup Recap: Marketing Bookstores to Schools
This session focused on what needs to change as businesses are in various states of operation and events are taking place virtually instead of in-person.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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