Blog

30 Aug
Cloud Cuckoo Land by Anthony Doerr

The October Indie Next List Preview

October's top Indie Next List pick is Cloud Cuckoo Land by Anthony Doerr. 

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26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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24 Aug

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

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24 Aug
Sydney Jarrard

ABA’s Content Director Moving on to New Adventures

“As my grandfather says, ‘You only go around once,’” said Sydney Jarrard. “After winning a writing fellowship in 2017 and now having a reading coming up in September, it’s time to go all in. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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