Winter Institute 2018 Program

    Wi13 Home
    Jump to: Monday • Tuesday • Wednesday • Thursday • 
    Sessions marked with this symbol require pre-registration.
    All events take place at Memphis Cook Convention Center unless otherwise noted.
    Sunday, January 21, 2018  

    6:00 pm to 8:30 pm

    Begin your Wi13 journey in Nashville with Ingram! Mix and mingle on January 21, tour the Ingram campus on January 22, then hop on a one-way charter bus to Memphis!

    Click here to learn more and register for Ingram Tour.

    Monday, January 22, 2018  

    7:00 am to 11:30 am

    Begin your Wi13 journey in Nashville with Ingram! Mix and mingle on January 21, tour the Ingram campus on January 22, then hop on a one-way charter bus to Memphis!

    Click here to learn more and register for Ingram Tour.

    7:30 am to 9:00 pm

    Pick up your badge, the official Wi13 welcome bag from Candlewick, and a full schedule of Institute events. Group and table assignments are printed on bookseller badges. (If you are registered for the IndieCommerce Institute, the Paz Workshop, or the Principles of Bookstore Finance Seminar, your badge and other Wi13 materials are in your session room.)

    8:00 am to 4:30 pm

    Pre-registration required; $65 fee per person (includes lunch); space is limited.
    Travel the “Blues Highway” with guide Jamie Kornegay as he points out significant historic Civil Rights and Delta blues sites between Memphis, Tennessee, and Greenwood, Mississippi. The tour will stop at Greenwood’s Turnrow Book Co. for time to explore the store followed by a down-home Delta lunch at Fan & Johnny’s, with surprise guest authors appearing at both locations.
    Meet at the Sheraton Memphis Downtown Hotel “fountain” entrance. The tour will end at approximately 4:30 p.m. at the Sheraton, with a stop beforehand at the Cadre for Wi13 scholarship recipients to disembark for the Meet and Greet. Register here for the Mississippi Delta Tour/Turnrow Books. Registration closes when the tour reaches capacity.

    9:00 am to 5:00 pm

    Pre-registration required; $59 fee per person per seminar; space is limited; attendance at Winter Institute is not required.
    The IndieCommerce Institute is an interactive, classroom-style workshop for users of ABA's IndieCommerce platform. Attendees can register for either a morning or an afternoon seminar for $59 each, or for both morning and afternoon seminars for $118. Each seminar will include step-by-step instructions for each topic covered. Detailed description is here. Register now for IndieCommerce Institute.

    9:00 am to 4:00 pm

    Pre-registration required; $119 fee per person; space is limited; lunch provided.
    A one-day seminar for anyone interested in opening a bookstore. Students will receive a crash course on the essentials of opening a new bookstore or buying an existing one. The workshop is open to ABA Provisional members and employees of Regular member stores, and is limited to three booksellers per ABA member company. The workshop will be facilitated by Donna Paz Kaufman and Mark Kaufman of Paz & Associates Bookstore Training Group (Fernandina Beach, FL). Register here for Paz Workshop.

    9:00 am to 3:45 pm

    Pre-registration required; $45 fee per person; space is limited. A full-day guided tour that will take booksellers to Oxford, Mississippi, to tour the town and visit Rowan Oak, the home of William Faulkner, and Square Books. Highlights include Faulkner's grave, the Lyceum (site of the Ole Miss riot of 1962), the James Meredith statue, and historic Oxford Square, featuring three Square Books locations, boutiques, and many places to eat lunch. Most of the tour is guided, but guests will have several hours to explore historic Oxford Square on their own before returning to Memphis. Meet at the Sheraton Memphis Downtown Hotel “fountain” entrance. The tour will end at approximately 3:45 p.m. at the Sheraton. Register here for Yoknapatawpha County Tour. Registration closes when the tour reaches capacity.

    10:00 am to 4:00 pm

    Pre-registration required; no fee; space is limited.
    Open to Winter Institute registered booksellers, this 101-level seminar will cover the fundamentals of budgeting, understanding cash flow, business financing, bookkeeping, and financial statements. The workshop will include a segment focusing on strategies for achieving higher profits and improving cash flow. The program will conclude with an interactive group discussion, working through an example of how booksellers can use their store’s financial information to make sound business decisions. The seminar will concentrate on bookstore finances as opposed to bookstore accounting, and though it will be helpful for attendees to be familiar with basic bookstore finances, deep financial experience is not required. Lunch will be served. Register here for Principles of Bookstore Finance Seminar.

    1:00 pm to 4:00 pm

    The Independent Publishers Caucus offers a forum in which the concerns, challenges, and common needs of small- and mid-sized independent houses may be discussed. Chaired by Dan Simon, publisher of Seven Stories Press, and Tom Hallock, associate publisher of Beacon Press, the meeting is by invitation only to independent publishers and their staff. For more information, please e-mail Matthew Zoni , director of development and publisher relations at ABA.

    Pre-registration required; no fee; space is limited; registrants need not be registered for Winter Institute.
    Discuss the art of selling used and rare books with fellow booksellers. Topics will include merchandising policies, inventory acquisition, events, displays, remainders, online sales, store layout, and more. Hear from veterans and newbies alike about the unique world of used books. Developed and presented by Shane Gottwals of Gottwals Books and the Walls of Books Franchise (Warner Robins, GA). E-mail Lisa Winn to register.

    4:30 pm to 5:15 pm

    Winter Institute scholarship recipients and their sponsoring publishers meet to say hello and thank you prior to the Wi13 Welcome Reception. The Meet and Greet will be held at the Cadre, 149 Monroe Avenue in Memphis. Shuttle buses will run between the Sheraton Memphis Downtown Hotel and the Cadre every 15 to 20 minutes between 4:15 p.m. and 7:30 p.m. Everyone receiving a scholarship should plan to attend the Meet and Greet.

    5:00 pm to 7:00 pm

    The historic Cadre is the location for ABA’s 2018 Winter Institute Welcome Reception, co-sponsored by Shelf Awareness. Enjoy cocktails, snacks, and the company of your colleagues from around the world. The Cadre is located at 149 Monroe Avenue in Memphis. Shuttle buses will run between the Sheraton Memphis Downtown Hotel and the Cadre every 15 to 20 minutes between 4:15 p.m. and 7:30 p.m. New this year: Go on a “ Blind Date With a Book” during the Welcome Reception. Wrap a favorite book in brown paper tagged with clues and join the fun on the Cadre mezzanine.

    10:00 pm to 11:00 pm

    If you are a new or young professional in the book business, this party is for you! Come meet your fellow industry professionals from across the country, make new friends, and experience the Winter Institute together. This is a great opportunity for fun and engaging conversations about bookselling and our industry.

    Tuesday, January 23, 2018  

    6:45 am to 7:15 am

    Details to be announced.

    7:15 am to 4:00 pm

    Pick up your badge, the official Wi13 welcome bag from Candlewick, and a full schedule of Institute events. Group and table assignments are printed on bookseller badges. Member Relationship Managers Elizabeth Roberts and Daniel O’Brien can answer any questions about ABA or Wi13.

    7:25 am to 7:45 am

    Mentors and mentees will meet at assigned tables for keynote breakfasts. Table assignments are noted on attendee badges.

    7:45 am to 9:00 am

    Sarah Jessica Parker is an American actress, producer, and designer. She recently launched SJP for Hogarth in partnership with Molly Stern, publisher of Crown and Hogarth. In this new role, Parker acquires and curates works of fiction that reflect her own taste as a reader. She is directly involved in the editorial and publishing process for each book issued under her imprint, with her vision providing the editorial foundation for each publication.

    Pamela Paul is the editor of the New York Times Book Review and oversees books coverage at the New York Times. She is also the host of the weekly podcast Inside the New York Times Book Review. Her latest book is My Life With Bob: Flawed Heroine Keeps Book of Books, Plot Ensues. She is also the author of four other books: By the Book; Parenting, Inc.; Pornified; and The Starter Marriage and the Future of Matrimony. Prior to joining the Times, she was a contributor to Time magazine and the Economist; her work has appeared in the Atlantic, the Washington Post, Slate, and Vogue.

    9:00 am to 12:00 pm

    IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Hours are offered Tuesday, Wednesday, and Thursday. Details and signup are here.

    9:00 am to 4:00 pm

    The Southern Independent Booksellers Alliance is pleased to host the Hospitality Suite at this year’s Winter Institute. Stop by for a chance to decompress, grab a beverage, and refuel before heading back out to join your peers. Open to booksellers from all regions.

    9:20 am to 10:20 am

    Booksellers gather with colleagues to discuss issues inspired by the morning keynote. The discussions will be led by ABA Board members. Group and room assignments are printed on attendee badges.

    10:20 am to 7:00 pm

    The always-popular Galley Room is filled with ARCs of upcoming titles from Wi13 sponsors. A limited supply of book bags will be on hand. The room will be closed during the morning keynote sessions and the Rep Picks lunches.

    10:40 am to 11:40 am

    Running a business with your life partner can be very rewarding — and can also present special challenges. Facilitated by a professional, this roundtable conversation will provide a place for partners to discuss these unique issues and to hear how others navigate potential areas of conflict to ensure both a happy home and a prosperous store.

    It’s no secret that nonbook and gift items are effective ways to increase children’s sales and buffer margins. But how do you best merchandise nonbook in a smaller children’s bookstore or section? Experienced bookseller merchandisers will teach attendees how to maximize selling space without minimizing prime book display real estate. Learn what works, what to avoid, and how to incorporate nonbook items into limited space.

    Pre-registration required; for owners and managers only.
    Morten Hansen, co-author of Great by Choice (Simon & Schuster) with Jim Collins, is a professor of management at the University of California, Berkeley. His forthcoming book, Great at Work, which draws on a longitudinal study of more than 5,000 managers and employees, has already been hailed by organizational psychologist Adam Grant as “the definitive guide to working smarter.” Professor Hansen will lead an interactive workshop on how bookstores and booksellers might find more success not by doing more—not by joining another social media platform, by trying to sell nonbook merchandise, or by trying to be the “everything store;” that Amazon has become—but by identifying the work that their bookstore does best, and then effectively obsessing about it.His forthcoming book, will lead a discussion for owners and managers who want to maximize their time and increase their job performance. Hansen will share his “Seven Work Smarter Practices” and provide an opportunity for booksellers to identify ways to apply them to their daily business lives.

    ABACUS is a yearly benchmarking survey that gathers key information and insights on bookstore financials. Stores that participate in ABACUS know how important this unique and actionable data is to their store’s long-term viability. Industry Insights, the organization that compiles and analyzes the confidential bookstore data, will offer a tutorial on the new ABACUS web portal, review key survey trends and results, and demonstrate how to generate reports to best utilize a store’s data. In addition, booksellers who regularly submit to ABACUS will explain how they have been able to implement changes based on their ABACUS report.

    The recent resurgence of interest in travel books is one more reason to take a closer look at the marketing of certain genres. Bookseller and publisher panelists will cover creative marketing, merchandising, events, and handselling to help put your store on the map for customers seeking books on travel, religion, and cooking.

    11:55 am to 1:55 pm

    Enjoy lunch with reps and learn about great upcoming titles from the Winter Institute’s publisher sponsors. Seats are assigned; table numbers are printed on bookseller badges.

    International guests are invited to pick up a boxed lunch and join their colleagues from around the world for an informative discussion about the current state of the American book business.

    2:00 pm to 4:30 pm

    IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Hours are offered Tuesday, Wednesday, and Thursday. Details and sign up are here.

    2:10 pm to 3:10 pm

    Are you looking for better checklists and forms to help you organize your store operations? Or do you already have procedures for self-published authors, special orders, or other store operations that you can’t live without? Here’s an opportunity to crowdsource solutions for you and your fellow booksellers. Come to this idea exchange with 10 number of copies of your “best loved” forms and exchange them with “best loved” forms from other stores.

    Schools serve as an established audience for children’s authors. In this session, booksellers will learn how to develop relationships with schools and libraries, build pre-order sales, and encourage publicists and authors to put their store at the top of a publisher’s list for sending visiting authors to their community.

    Pre-registration required; for owners and managers only.
    Morten Hansen, co-author of Great by Choice (Simon & Schuster) with Jim Collins, is a professor of management at the University of California, Berkeley. His forthcoming book, Great at Work, which draws on a longitudinal study of more than 5,000 managers and employees, has already been hailed by organizational psychologist Adam Grant as “the definitive guide to working smarter.” Professor Hansen will lead an interactive workshop on how bookstores and booksellers might find more success not by doing more—not by joining another social media platform, by trying to sell nonbook merchandise, or by trying to be the “everything store;” that Amazon has become—but by identifying the work that their bookstore does best, and then effectively obsessing about it.His forthcoming book, will lead a discussion for owners and managers who want to maximize their time and increase their job performance. Hansen will share his “Seven Work Smarter Practices” and provide an opportunity for booksellers to identify ways to apply them to their daily business lives.

    From color to signage to in-store displays, your store design can make or break your business. An expert in retail store design will highlight the important aspects of any successful retail design space.

    Multiple programs are available to help booksellers work with local self-published authors. Panelists, including representatives from the Independent Book Publisher Association and Ingram Spark as well as booksellers who have created mutually beneficial relationships with self-published authors, will discuss existing programs and tips for successful relationships.

    Is your store website working for you? Who’s visiting, what are they interested in, and where are they coming from? Google Analytics is a free tool that can help answer all of these questions and more. It’s not as hard as you think, and the answers might surprise you! We’ll give you a quick tour of the highlights of Google Analytics and show you how to dig in and learn some interesting things about your website and its audience. This course is intended for beginners to Google Analytics and is not specific to any particular type of website or platform.

    3:25 pm to 4:25 pm

    Daniel H. Pink is the author of several books, including the New York Times bestsellers Drive, To Sell is Human, and A Whole New Mind. His books have won multiple awards and have been translated into 35 languages. He lives with his family in Washington, DC.

    4:45 pm to 6:15 pm

    To encourage further interaction between booksellers and publishers, booksellers will have the opportunity to meet with Wi13’s sponsoring publishers in small groups to discuss issues of common interest and mutual concern. Booksellers will be assigned to a specific table for this session; publishers will move from table to table. Table assignments are printed on booksellers’ badges.

    6:20 pm to 7:30 pm

    Wi13 lead sponsor Ingram hosts an open reception to close day one of the Institute. Join your colleagues for drinks and nibbles.

    9:30 pm to 11:30 pm

    Enjoy drinks and desserts at the Scholastic Meet & Treat After Party. Scholastic authors and illustrators will be on hand to sign books and say hello. Open to all Wi13 attendees.

    Wednesday, January 24, 2018  

    7:00 am to 7:30 am

    Details to be announced.

    7:30 am to 5:00 pm

    Member Relationship Managers Elizabeth Roberts and Daniel O’Brien await your questions about ABA and Wi13.

    7:45 am to 9:00 am

    Junot Díaz was born in the Dominican Republic and raised in New Jersey. He is the author of the critically acclaimed Drown; The Brief Wondrous Life of Oscar Wao, which won the 2008 Pulitzer Prize and the National Book Critics Circle Award; and This Is How You Lose Her, a New York Times bestseller and National Book Award finalist. A graduate of Rutgers University, Díaz is currently the fiction editor at Boston Review and the Rudge, and is the Nancy Allen Professor of Writing at the Massachusetts Institute of Technology. His new picture book, Islandborn, will be published in March 2018 by Dial Books for Young Readers.

    9:00 am to 12:00 pm

    IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Hours are offered Tuesday, Wednesday, and Thursday. Details and signup are here.

    The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s business solution partners, POS vendors, and other service providers. See the full list of Consultation Station participants and contact information.

    9:00 am to 7:00 pm

    The always-popular Galley Room is filled with ARCs of upcoming titles from Wi13 sponsors. A limited supply of book bags will be on hand. The room will be closed during the morning keynote sessions and the Rep Picks lunches.

    Ship your galleys from Wi13 instead of lugging them home. This service is offered through PartnerShip/FedEx. To speed up the process, please bring pre-printed labels with you.

    9:00 am to 5:00 pm

    The Southern Independent Booksellers Alliance is pleased to host the Hospitality Suite at this year’s Winter Institute. Stop by for a chance to decompress, grab a beverage, and refuel before heading back out to join your peers. Open to booksellers from all regions.

    9:20 am to 10:20 am

    Facilitated by booksellers who have learned how to successfully advocate for small business issues with their elected officials, this roundtable provides a space for booksellers to share their experiences (both good and bad) and to learn from each other.

    There are more than 82 million Millennials in the U.S., and 40 percent of them are first-time parents. Experts in consumer buying trends will share research on the habits and purchasing patterns of Millennials (who are proven to be driven by social consciousness and social media) and will teach booksellers how to leverage marketing efforts to connect with the new Millennial parent to drive sales.

    Pre-registration required; for owners and managers only.
    Exiting a much-loved business can be difficult to consider, but whether you are preparing to retire or you expect to own your store for many years to come, it is important to have a plan in place for your business and to consider all succession options. Booksellers who have gone through the process of selling a store as well as a representative from the Small Business Administration will lead a conversation on how to prepare for this important step in the life of your store.

    Small stores can have a large impact on the community and the literary world. This session will focus on the things small Memphis stores are doing — both bookstores and other small area businesses — to become successful retailers and stars in their community.

    Regular communication with employees creates a stronger bookselling team. Experienced booksellers will discuss how staff meetings can reinforce your store’s mission and provide an opportunity to share updates and brainstorm solutions to problems. Panelists will also share tips and best practices on everything from scheduling and creating agendas to successfully conducting a staff meeting.

    10:40 am to 11:40 am

    The Town Hall is an opportunity for open discussion about industry and association issues. ABA Board President Robert Sindelar (Third Place Books, Lake Forest Park, WA) and Vice President Jamie Fiocco (Flyleaf Books, Chapel Hill, NC) will facilitate the meeting. The full ABA Board will respond to questions and comments from all booksellers; booksellers who would like to send questions in advance can e-mail winterinstitute@bookweb.org.

    12:00 pm to 2:00 pm

    Enjoy lunch with reps and learn about great upcoming titles from the Winter Institute’s publisher sponsors. Seats are assigned; table numbers are printed on bookseller badges.

    Developed for author guests at Winter Institute, this lunch panel features booksellers who have formulated best practices for creating events that benefit both stores and authors. This session will cover a number of issues, from author publicity to dealing with pre-event nerves.

    International guests are invited to lunch with their colleagues and participate in an informal discussion about bookselling developments and trends from around the world. All countries represented at Wi13 will be given an opportunity to provide a short country report. Take a break, relax, and enjoy an informal — but hopefully informative — discussion with other international bookselling colleagues.

    2:00 pm to 5:00 pm

    IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Hours are offered Tuesday, Wednesday, and Thursday. Details and signup are here.

    The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s business solution partners, POS vendors, and other service providers. See the full list of Consultation Station participants and contact information.

    2:20 pm to 3:20 pm

    Indies Introduce is about what independent booksellers do best: Discover exciting debut authors and share the best with readers across the country. You will hear from the bookseller panelists who curated the “diverse list of fabulous books that every American should read,” as Pete Mulvihill of Green Apple Books called it. Many of this season’s debut authors will be present to read a short passage and answer a question posed by a panelist.

    3:40 pm to 4:40 pm

    If your store is less than 1,000 square feet, you face a unique set of challenges. This discussion will offer a space for booksellers to review and share successful tips with colleagues.

    Implementing a system to manage store finances is key to the survival of any business. A good financial system allows you to confidently meet financial obligations, from payroll to event budgets and more. This session will highlight a few tactics booksellers can use to create a better system to approach and manage store finances with confidence.

    While it might be tempting to concentrate solely on fiction and creative nonfiction, your store’s sales also rest on such sections as history, biography, and science. How can you expand your efforts to reach consumers who want to engage on a deeper level with our fact-based world and the subjects of the day? Expert booksellers and publisher panelists will discuss fostering a nonfiction community, promoting frontlist and backlist titles, best practices for handsellling, and more.

    Booksellers experienced with successfully operating used and new bookstores will compare and discuss the financial model for each, including acquiring, selling, and trading used books for credit. This panel, for booksellers who are interested in offering used books, assumes you have a working knowledge of general bookstore financial operations.

    Booksellers who have successfully expanded sections to include diverse books will share resources and techniques for buying, marketing, and handselling these books. Panelists will represent stores from communities of different sizes and demographics.

    Bring your laptop or tablet to this interactive workshop with Edelweiss. Practice navigating and using the new system with an Edelweiss expert as your guide.

    5:00 pm to 6:30 pm

    Thanks to the generosity of ABA’s publisher sponsors, many authors and illustrators will be on hand to chat with booksellers and autograph new and forthcoming titles at the Author Reception. Hors d’oeuvres and refreshments will be served.

    Thursday, January 25, 2018  

    7:00 am to 7:30 am

    Details to be announced.

    7:30 am to 3:00 pm

    Member Relationship Managers Elizabeth Roberts and Daniel O’Brien can answer any questions about ABA or Wi13.

    7:30 am to 8:00 pm

    Ship your galleys from Wi13 instead of lugging them home. This service is offered through PartnerShip/FedEx. To speed up the process, please bring pre-printed labels with you.

    7:45 am to 9:15 am

    Enjoy breakfast while hearing about great upcoming titles from Winter Institute’s small and university press sponsors. Seating is unassigned for this breakfast.

    9:00 am to 7:00 pm

    The always-popular Galley Room is filled with upcoming title ARCs from Wi13 sponsors. A limited supply of book bags will be on hand. The room will be closed during the morning keynote sessions and Rep Picks lunches.

    9:15 am to 5:00 pm

    IndieCommerce and IndieLite are ABA’s online platforms for marketing events and author appearances as well as selling books and other merchandise. Both users and non-users of IndieCommerce and IndieLite are invited to schedule a one-on-one time with a program specialist from the IndieCommerce team. Space is limited, but walk-ins are welcome. Hours are offered Tuesday, Wednesday, and Thursday. Details and signup are here.

    9:15 am to 12:00 pm

    The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s affiliated business solution partners, POS vendors, and other service providers. See the full list of Consultation Station participants and contact information.

    Booksellers will have the opportunity to meet with small and mid-size publishers for informal conversations. These publishers, many of which are first-time ABA event sponsors, will have sample copies of their books as well as additional copies for giveaways at their discretion. See the list of Meet the Presses participants here.

    9:15 am to 10:45 am

    Immediately following their breakfast presentations, reps from participating small and university press sponsors will be available to meet with interested booksellers for further discussion.

    9:15 am to 4:00 pm

    The Southern Independent Booksellers Alliance is pleased to host the Hospitality Suite at this year’s Winter Institute. Stop by for a chance to decompress, grab a beverage, and refuel before heading back out to join your peers. Open to booksellers from all regions.

    9:30 am to 10:30 am

    Sensitivity readers review manuscripts for internalized bias and negatively charged words, but using a sensitivity reader does not guarantee that a published book will not trigger a reader. In this Idea Exchange, frontlist booksellers and children's book buyers will discuss the advantages and disadvantages of having a sensitivity reader on a bookstore's staff, whether to review books for bias and possible trigger language before placing book orders, and the impact of sensitivity readers on censorship and free expression.

    Making hiring decisions for a diverse sales force often requires a new and different approach to hiring — including looking outside your normal sources for candidates and fostering relationships both in the store and in the larger community. A professional on diversity and inclusion will guide booksellers through some key concepts and offer suggestions for making sure your store provides a diverse and welcoming environment for all.

    Should you buy and operate a bookmobile? This session will focus on bookstores that have chosen to create a mobile version of their store and brand. And bookstores are not the only retail outlets that are creating a moveable experience for consumers. Panelists from bookstores and a local record store will explain the business model and answer questions.

    What are the skills you need to be a successful book buyer? A panel of experts will provide a look into the world of the buyer, from forming publisher relationships to managing budgets, all while balancing the art and science behind the choices they make.

    Many mega-retail operations are co-opting the localism label in an effort to burnish their brands and increase sales. As an authentically local and independent business, your store fuels the local economy and strengthens the community far more than any chain. But your community may need to be reminded of this. Booksellers who are experts at keeping the community informed of their businesses’ contributions will provide tips and best practices to help you put your store in the spotlight and keep it there.

    Local search engine optimization (SEO) is vital to understand if you want to have top exposure in web results. In addition to looking at search engine optimization, presenter Max Thomas, head of Analytics at Digital Pulp and MT Analytics, will discuss the rapid growth of voice search on mobile devices and its impact on how people are shopping online.

    10:45 am to 11:45 am

    Amy Webb is a quantitative futurist. She is a professor of strategic foresight at the NYU Stern School of Business and the Founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers “What’s the future of X?” for a global client base. She is the author of three books, including The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream (PublicAffairs, December 2016) which explains how to predict and manage technological change. It was selected as one of Fast Company’s Best Books of 2016 and was a Washington Post Bestseller. Her bestselling memoir Data, A Love Story (Dutton/ Penguin 2013) is about finding love via algorithms. Her TED talk about Data has been viewed more than 6 million times and has been translated into 32 languages.

    12:00 pm to 1:30 pm

    Enjoy traditional Memphis BBQ fare and meet authors from Winter Institute’s small and university press sponsors and participating Meet the Presses publishers.

    1:30 pm to 7:00 pm

    Booksellers have the opportunity to meet with small- and mid-size publishers for informal conversations. These publishers, many of which are first-time ABA event sponsors, will have sample copies of their books, as well as additional copies for giveaways at their discretion. See the list of Meet the Presses participants here.

    1:45 pm to 2:45 pm

    A marketing campaign requires a specific goal, a clearly defined series of steps, and a timeline. Even though you may have a basic marketing plan in place, if you have a specific goal for a program, event, or product that needs a special push, this session is for you. A marketing expert will provide specific details on how to implement a marketing campaign and will lead attendees through a series of exercises to help them create their own plan.

    Creating successful community partnerships — with businesses ranging from toy stores to clothing boutiques — allows bookstores to expand their reach and to offer more creative and diverse authorless events. Bookseller panelists will review the challenges and rewards of local partnerships as well as the financial and logistical considerations that may arise when working with other businesses or local associations.

    The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

    This session will focus on ways booksellers can give back to both their literary and local communities by participating on boards of literary associations, serving as judges for book awards, volunteering with the chamber of commerce, or even running for city and/or local government positions, all while still being active in the day-to-day life of the bookstore.

    Occupancy costs are one of the most critical expenses of a bookstore, and signing a lease without fully understanding or examining the agreement can result in long-term financial headaches. In this session, a business expert will review what booksellers need to know before signing any lease and how to negotiate or re-negotiate for your best deal. Bookseller panelists will share their own experiences with first-time leases.

    2:00 pm to 5:00 pm

    The Consultation Station offers booksellers the opportunity to meet with representatives from ABA’s affiliated business solution partners, POS vendors, and other service providers. See the full list of Consultation Station participants and contact information.

    3:00 pm to 4:00 pm

    Alberto Manguel is a writer, translator, editor, and critic, but would rather define himself as a reader and a lover of books. Born in Buenos Aires, he has since resided in Israel, Argentina, Europe, the South Pacific, and Canada. He is now the director of the National Library of Argentina.

    4:15 pm to 4:45 pm

    A self-guided exploration of your Wi13 educational experience. Set goals and create actionable steps for improving your business.

    5:00 pm to 6:00 pm

    Details to be announced.

    6:00 pm to 7:00 pm