Selling Smart Nonfiction

    Wednesday, January 24, 2018 -
    3:40pm to 4:40pm
    Room: 
    L10, L11, L12

    While it might be tempting to concentrate solely on fiction and creative nonfiction, your store’s sales also rest on such sections as history, biography, and science. How can you expand your efforts to reach consumers who want to engage on a deeper level with our fact-based world and the subjects of the day? Expert booksellers and publisher panelists will discuss fostering a nonfiction community, promoting frontlist and backlist titles, best practices for handsellling, and more.

    David Goldberg, MIT Press (Cambridge, MA), Dan Christiaens (W. W. Norton & Company); Jeff Deutsch, Seminary Co-op (Chicago, IL); Anmiryam Budner, Main Point Books (Wayne, PA); Moderated by Tom Nissley, Phinney Books​ (Seattle, WA)

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