Courting the Romance Reader

    Thursday, January 25, 2018 -
    1:45pm to 2:45pm
    Room: 
    Mississippi

    The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

    Pamela Jaffee, HarperCollins Publishers (New York, NY); Heidi Weiland, Sourcebooks, Inc (Naperville, IL); Billie Bloebaum, Third Street Books (McMinnville, OR); Rachel Person, Northshire Bookstore (Saratoga Springs, NY), Moderated by Christine Onorati, WORD Bookstores (Brooklyn, NY/Jersey City, NJ)

    Follow ABA