IndieCommerce Institute

    The IndieCommerce Institute is an interactive, classroom-style workshop for users of ABA’s IndieCommerce platform. Attendees should have worked on their store’s IndieCommerce website for at least one year, but users new to the platform are also welcome. Attendance at the Winter Institute is not required.

    The IndieCommerce Institute will feature a Morning Seminar, geared toward beginner and intermediate IndieCommerce users, and an Afternoon Seminar, intended for intermediate and advanced users. Attendees can register for one seminar for $59, or for both seminars for $118. Both seminars will include step-by-step instructions for participants to follow for each topic covered.  Register here.

    Morning Seminar (9:00 am to 12:30 pm)

    Session 1: Optimizing Checkout for Higher Conversion On average, 68 percent of online customers abandon their shopping cart before or during checkout. Learn how to make checkout as efficient as possible in order to achieve higher conversion rates. Does your site have a clean and mobile-friendly design for its checkout pages? We will discuss all the features and checkout panes available for your IndieCommerce site and walk you through the steps for configuring panes to achieve maximum conversion.  Presenter: Scott Nafz (ABA)

    Session 2: E-mail Subscription, Marketing, and Promotional Campaigns E-mail is a powerful marketing tool. Learn about the various techniques available for collecting customer e-mails via your IndieCommerce site, which will enable you reach your customers and grow your business. We will also cover best practices for e-mail marketing and promotional campaigns to help boost sales of books and other inventory, share news about your store, and publicize events. Presenter: Ryan Quinn (ABA)

    Afternoon Seminar (1:30 to 5:00 pm)

    Session 1: Google Analytics for IndieCommerce Learn where your most valuable customers are coming from, what they looked at before they decided to buy, and how to identify bottlenecks in the checkout process. We will examine and discuss analytics topics of special interest to IndieCommerce stores, with a focus on e-commerce, advanced segments, and goal tracking. Basic familiarity with Google Analytics is recommended. Presenter: Matt Supko (Augment Digital)

    Session 2: Views All websites benefit from fresh, current, and relevant content. If your site presents the same content (e.g. staff picks, events) in different formats on different pages and you are struggling with the repetitive work of content update, Views is what you need. Learn how to automate content with Views, how they work, and how to create new Views and clone existing ones. We will go over Views terminology and together create new, unique Views. As a bonus, we will also review custom sales reports built using Views. Presenter: Geetha Nathan (ABA)

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