Education

Booksellers are invited to sign up now to participate in an online discussion about the marketing strategies that bookstores use to succeed when located in an economy driven by tourism.

The first online Marketing Meetup of 2019 will feature an open conversation for booksellers to discuss the marketing ideas that worked for them in 2018 and to brainstorm new topics for future meetups.

The IndieCommerce Institute, to be held on Tuesday, January 22, in conjunction with the 2019 Winter Institute in Albuquerque, is an interactive, classroom-style workshop for users of ABA’s IndieCommerce platform.

Guest booksellers talked about developing non-author events, working with youth advisory councils, connecting with customers online, hosting book fairs, and building relationships with area teachers.

Guest speakers Mark Pearson, Nick Johnson, Matt Norcross, and Suzanne Droppert discussed the different ways booksellers can market audiobooks to their customers.

The most recent IndieCommunication invited booksellers to register for the IndieCommerce Institute and an upcoming Marketing Meetup, and to take a look at new wish list and checkout pane features.

Booksellers are invited to sign up now to participate in an online discussion about audiobooks on November 29. On December 6, ABA’s Marketing Meetup will look at marketing for kids’ bookstores.

Sue Roegge of Chapter2Books shared some tips on how to ask authors to link their books to IndieBound instead of Amazon.