Social Media

HarperCollins Publishers is inviting independent bookstores from across the United States to create Facebook Live videos that show off what makes them special.

Social media strategist Sarah Benoit discussed how to turn customers into advocates, why checking analytics can produce better posts, and how old-fashioned customer service still rules in the digital age.

#HarperCollinsLovesIndies will highlight another 50-plus indie bookstores on Facebook Live this year. In addition, staff will be on hand to make Facebook Live videos at next week’s Winter Institute.

Akira McKinzie has joined the American Booksellers Association as the organization’s new Social Media Coordinator.

After a bookseller at Carmichael’s Bookstore reached out him, author Shea Serrano pointed his sizeable Twitter following to the store’s website, resulting in 1,000 online orders in one day.

Kepler’s has been selected by Facebook to join its 2017 U.S. Small Business Council, one of just 11 businesses from across the U.S. invited by the social media company.

The 2017 ABC Children’s Institute is a perfect opportunity to share a unique bookselling experience with customers, friends and family, and fellow booksellers on social media.

Here’s a look at some of the successful social media strategies used by booksellers to drive traffic to store websites, grow e-mail lists, and increase sales, as shared at Wi12. 

Kelly Justice, owner of Richmond, Virginia’s Fountain Bookstore, has created a comprehensive, step-by-step guide for booksellers on how to conduct successful social media campaigns.

Winter Institute bookseller registrants can now join a Facebook group dedicated to online bookseller-to-bookseller networking in advance of the event’s Friday, January 27, kickoff in Minneapolis.

Requests poured in over Thanksgiving weekend after Porter Square Books sent out a simple tweet: “You there! Yes, you. You need a book. Tell us a little about yourself & we’ll find the right book.”

Massachusetts’ Brookline Booksmith is featuring a new themed “bento box” full of book and gift ideas on the store's Instagram and Twitter pages each day of the holiday season.

Following last week’s divisive election, independent booksellers are reaching out to remind customers that their bookstores are safe, bipartisan spaces where community members can come together.

SBA to host Twitter chat on holiday marketing; Miami Book Fair on C-SPAN’s BookTV; Nominations open for Small Business Week awards; New Zealand booksellers recovering after earthquake; Philip Hoffman named PRH chairman; George Gibson to join Grove Atlantic; Diamond Book Distributors names marketing associate; S&S acquires Adams Media; Chronicle kicks off #GiveBooks campaign; PNBA Book Awards shortlist announced