Find Waldo Local

This July, independent bookstores are dedicating displays and hiding spots for the beloved bespectacled character, Waldo.

This year’s digital campaign has run the entire summer, from July 1 to August 31.

Due to the coronavirus outbreak, Find Waldo Local is going digital for 2020.

Due to the coronavirus, Find Waldo Local, Candlewick’s longtime program supporting independent bookstores and promoting the shop local movement, is going digital for 2020.

The digital campaign will run the entire summer, from July 1 to August 31, 2020. No registration is required, there are no order minimums, and all ABA member stores are invited to join in.

Although the physical campaign is on hold until 2021, booksellers can access videos, activities, and social media posts to celebrate the 2020 event virtually.

Although the physical campaign is on hold, Candlewick and the American Booksellers Association are working together to create a turnkey digital Waldo scavenger hunt for independent bookstores to host this summer.

The campaign, which runs the entire month of July, brings together small business communities across the nation in hosting scavenger hunts for the striped and bespectacled picture book character.