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ABA’s Next Technology Meetup to Explore Using Chatbots for Online Orders
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On Thursday, June 11, at 1:00 p.m. ET, the American Booksellers Association will present a Technology Meetup on using chatbots for online orders.
The event will feature Angela Trigg of Haunted Bookshop in Mobile, Alabama, who has created a chatbot through which customers can place orders on the store’s website. The chatbot can detect if someone wants to order a book and then asks questions (like title, author, etc.) and records the answers to create an order note for the store through a third-party service. In this session, booksellers will hear about the online tools Trigg used and how she set it up, as well as see a demonstration of how it works from the customer side.
Tomorrow, June 4, will feature a Marketing Meetup on customer retention.