Still Time to Register for ABA Webinar on Basic Sales Techniques

On Tuesday, August 15, at 2:00 p.m. ET, the American Booksellers Association will present a free, hour-long Bookselling 101 webinar, “Basic Sales Techniques to Engage the Customer,” which aims to help frontline booksellers gain new sales skills and will include tips on introducing customers to books, engaging in insightful conversation, and transitioning conversations into book sales.

Three expert booksellers will lead the discussion: Gillian Kohli of Wellesley Books in Wellesley, Massachusetts; Daniel Goldin of Boswell Book Company in Milwaukee, Wisconsin; and Linda-Marie Barrett of the Southern Independent Booksellers Alliance and formerly of Malaprop’s Bookstore/Café in Asheville, North Carolina.

Feedback from booksellers who attended some of ABA’s recent webinars noted how productive, informative, and valuable the sessions were, with one bookseller commenting, “It’s great to hear ideas and tips from those with more experience.”

Booksellers can visit BookWeb now to review ABA’s two recent webinars:

• Take Your Show on the Road: Managing Large-Scale Off-Site Events
• Creating a Press Kit

Registration is underway for the “Bookselling 101: Basic Sales Techniques to Engage the Customer” webinar, which will be hosted by GoToWebinar; registered booksellers will receive an e-mail with dial-in details before the event. The webinar will also be recorded and uploaded to BookWeb following the event.

Questions about the upcoming webinar can be addressed to ABA Education Manager Lisa Winn.