Indie Next List E-newsletter Offers Tracking of Customer Clicks

With the American Booksellers Association’s debut of the new Indie Next List logo as well as a new e-newsletter partner, booksellers are invited to visit the Matchbook Marketing Indie Next List page now to upload their subscriber list and logo to join the free newsletter program for bookstore customers.

Booksellers who sign up to send the e-newsletter with partner Matchbook Marketing are able to track email-generated traffic and sales using analytics tools like Google Analytics. See the list of tracking codes and filter your analytics by each newsletter’s unique code following each mailing.

As part of the program refresh, the logo, e-newsletters, and print versions of the lists have been redesigned to be more visually appealing and conducive to buying. In the new design, booksellers’ store logo is well-identified, the blurbs are shorter, and the number of titles and annual lists has been adjusted:

• The adult list will contain 31 titles, five of which are from small and independent publishers
• The kids’ list will contain 31 titles and be published every other month

Come June, all Indie Next List materials, both print and digital, will reflect the refreshed brand.

Stores already sending the INL Reading Groups can update their subscriber list and logo and choose any additional lists to send on the Matchbook Marketing Indie Next List page.

Be on the lookout in BTW for other improvements to the Indie Next List, including new social media and promotional assets.

Questions can be directed to [email protected] or Matchbook Marketing’s Gwyn Ridenhour.