Winter Institute Registration Opens

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The American Booksellers Association today announced the opening of registration for its Second Annual Winter Institute, to be held in Portland, Oregon, on Thursday and Friday, February 1 and 2, 2007. ABA member booksellers can now register for the Winter Institute's two full days of free programming, as well as make hotel reservations, through the association's trade website,

The Winter Institute will be held at the Doubletree Portland-Lloyd Center, where ABA has negotiated a special rate of $99 per night for attendees. All hotel reservations must be made through ABA; the hotel will not take direct reservations for this event. Booking is through the online form on the ABA site]. Event registration, which is being accepted on a first-come, first-served basis, will be capped at 500 booksellers.

Returning for a second year as Winter Institute event sponsors are BookExpo America, Baker & Taylor, and Ingram Book Company. "We're delighted that BEA, Baker & Taylor, and Ingram have again signed on as lead sponsors," said ABA CEO Avin Mark Domnitz. "It's great to know that our partners recognize the value of providing top quality education to ABA's bookseller members." Additional sponsors will be announced in the coming weeks.

Noting booksellers' high level of praise for this past January's inaugural event, ABA's director of education, Len Vlahos, said, "We're really excited about our second Winter Institute. We believe we've put together an excellent program that will live up to our members' expectations, and we're hoping to see booksellers turn out in force."

Education sessions and special events, which include most meals, fill the two-day event, so ABA is encouraging booksellers to arrive in Portland on Wednesday, January 31. Programming begins at 8:30 a.m. on Thursday with a Welcome Breakfast, followed by the plenary session, "A Whole New Mind," featuring bestselling author Daniel Pink.

Here's a look at the schedule (session descriptions are available on

2007 Winter Institute Schedule

Thursday, February 1:

8:30 - 9:45 a.m.

Welcome Breakfast

10:00 - 11:30 a.m.

Plenary Session: A Whole New Mind, With Daniel Pink

11:45 a.m. - 1:00 p.m.


1:15 - 3:15 p.m.

Understanding the Basic Financial Documents

1:15 - 3:15 p.m.

Buying and Selling Used Books

1:15 - 3:15 p.m.

Handselling: Customer Service With Results

1:15 - 3:15 p.m.

Understanding the Business of Publishing

3:30 - 4:45 p.m.

Above the Treeline: An Introduction

3:30 - 4:45 p.m.

Making Magazines Profitable

3:30 - 4:45 p.m.

Design 101: Using Light, Color, and Space to Communicate Your Message

3:30 - 4:45 p.m.

Creating Killer Events

5:00 - 6:15 p.m.

Rep Picks

6:30 - 9:00 p.m.

Author Reception

Friday, February 2:

7:30 - 8:30 a.m.

ABA Strategic Planning Breakfast

8:45 - 10:15 a.m.

Getting the Most Out of Your Staff

8:45 - 10:15 a.m.

Coping With Disaster: What to Do When the Next Hurricane Strikes

8:45 - 10:15 a.m.

How to Do a Customer Survey: A Case Study

8:45 - 10:15 a.m.

Getting the Most Out of the ABA

10:30 - 11:45 a.m.

Rep Picks

Noon - 1:30 p.m.

New Media Lunch

1:45 - 3:45 p.m.

Building and Rewarding Customer Loyalty

1:45 - 3:45 p.m.

How to Be the Story: Developing and Implementing a Public Relations Plan

1:45 - 3:45 p.m.

How to Create an Independent Business Alliance in Your Community

1:45 - 3:45 p.m.

Increasing Sales: An Overview

The Winter Institute is only open to booksellers at ABA member stores. The event registration deadline is November 15, 2006.

Questions about the Winter Institute program should be addressed to Vlahos at Questions about hotel reservations should be sent to ABA's Margaret Petrie at

Watch for schedule updates and more Winter Institute news in upcoming editions of Bookselling This Week. --Rosemary Hawkins