Video of Webinar on Creating an Effective Bookstore Press Kit Now on BookWeb

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A video of the May 11 webinar on creating an effective bookstore press kit, as well as a checklist of important information to include, is now available to all ABA member booksellers on

The webinar was led by Maribeth Pelly, founder of Easy Marketing Strategies and the event planner for BookTowne in Manasquan, New Jersey.

During her presentation, Pelly directs webinar participants to the New Atlantic Independent Booksellers Association website to find sample press kits from various stores in the region, but she cautions booksellers only to use them as models and to avoid copying them.

The webinar video and checklist can be accessed here by ABA members with a BookWeb username and password.