Register Now for ABA Webinar on Basic Sales Techniques

Booksellers can register now for the American Booksellers Association’s upcoming Bookselling 101 webinar “Basic Sales Techniques to Engage the Customer,” which will take place on Tuesday, August 15, at 2:00 p.m. ET.

This webinar, which is based on successful Winter Institute 12 programming, will help frontline booksellers gain new sales skills and will include tips on introducing customers to books, engaging in insightful conversation, and transitioning conversations into book sales.

Three expert booksellers will lead the discussion: Gillian Kohli of Wellesley Books in Wellesley, Massachusetts; Daniel Goldin of Boswell Book Company in Milwaukee, Wisconsin; and Linda-Marie Barrett of the Southern Independent Booksellers Alliance and formerly of Malaprop’s Bookstore/Café in Asheville, North Carolina.

Stores are welcome to register more than one staff member to participate, but booksellers who sign up are encouraged to attend, as space is limited. The webinar will be hosted on GoToWebinar, which will send registered booksellers an e-mail with dial-in details before the event.

Register now for “Bookselling 101: Basic Sales Techniques to Engage the Customer.” The webinar will be an hour in length, including 20 minutes for a Q&A. It will also be recorded and uploaded to BookWeb following the event.

Booksellers can also visit BookWeb to review two recent webinars:

• Take Your Show on the Road: Managing Large-Scale Off-Site Events
• Creating a Press Kit

Questions about the upcoming webinars can be addressed to ABA Education Manager Lisa Winn.