This Independent Bookstore Day, Stores Can Offer Free Audiobooks

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In celebration of this year’s Independent Bookstore Day (IBD), Saturday, April 27, is offering free audiobooks that booksellers can give as a thank-you to customers for supporting their store. IBD logoCustomers who create a account in the leadup to IBD will receive an e-mail on April 27 with a link to the free audiobooks. Customers who already have a membership will automatically get an e-mail with a link to the free audiobooks, and customers can gift their free audiobooks to friends to spread awareness about and buying audiobooks through indie stores.

In stores on Independent Bookstore Day, booksellers can set up a dedicated computer or tablet to collect customer e-mail addresses near the register, post a signup sheet to collect e-mail addresses throughout the day, or hand out a flier with the link to download free audiobooks. The offer expires at midnight PST on April 27. Here, breaks down the five simple steps bookstores can follow to offer free audiobooks on April 27.

For more information, marketing materials, promotional copy, and tips for sharing the promotion with customers, check out’s Google Drive folders.’s Bookseller Hub is the place for all important links, tips, and assets. Visit the Bookseller Hub now. is fully integrated with IndieCommerce, and a co-branded storefront is fast, free, and easy to set up. For more information about creating a storefront, contact