On the first Wednesday of each month, the American Booksellers Association sends an electronic Book Sense Marketing Newsletter to all stores participating in the Book Sense program. The third edition was sent on Wednesday, June 7.
Each issue features information about the different components of the Book Sense program, the Picks and Bestseller lists, practical tips for everyone, and a bookstore display photo.
Booksellers with Book Sense who have not been receiving the newsletter should send an e-mail to ABA Marketing Director Jill Perlstein at [email protected]. Comments and suggestions about the newsletter are welcome.
Booksellers may send display photos for upcoming issues via the Bookstore Photo Gallery on the Idea Exchange at BookWeb.org or via CD mailed to the attention of Perlstein at ABA, 200 White Plains Rd., Tarrytown, NY 10591.