#efairnessnow Social Media Campaign Rolls Out

The goal of #efairnessnow is to persuade customers of indie stores to show their support for Main Street retailers by posting campaign images on their Facebook and Twitter feeds. The campaign also calls on independent stores to do the same.

In the remaining weeks of this Congressional session, it is expected that the U.S. Senate will be voting to reauthorize a long-standing ban on Internet access taxes, and senators who support e-fairness are urging their colleagues to take this opportunity to add an e-fairness measure to the bill.

To help spread the word, booksellers are encouraged to:

• Reach out to their customers and ask them to speak up for a fair playing field by posting one of the campaign images on Facebook or Twitter with the hashtag #efairnessnow. Ask them to contact their members of Congress and/or tweet the image to them. Booksellers can find and download the images here. To see some sample tweets or Facebook comments, click here.
• Post one of the campaign images to their own Facebook and Twitter accounts, and call their members of Congress and urge them to support sales tax fairness.
• Connect the campaign even more closely to their stores by taking photos of customers calling for e-fairness. And remember, use the hashtag #efairnessnow. (Booksellers who do create their own #efairnessnow photos are asked to let ABA know by e-mailing Senior Public Policy Analyst David Grogan.)

ABA members can find more information, shareable images, and content suggestions on the AIB campaign page.