'Curious' Camera Return Deadline March 1 for Prize Eligibility

To be eligible to win prizes, stores with Book Sense that are participating in the Curious George promotion created by Houghton Mifflin and Book Sense must return disposable cameras, with undeveloped photos of special events and displays, to Book Sense by March 1. ABA will develop the film and return a CD of the photos to the bookstore. Stores can also send digital photos to Associate Book Sense Marketing Director Meg Smith at [email protected].

In early December, booksellers received the materials -- including a two-foot high yellow hat and the Curious George-wrapped disposable camera -- in a special Yellow Box mailing. The mailing also included suggestions for promoting Curious George movie books from Houghton Mifflin.

Booksellers who return the cameras or send digital photos will be entered into a random drawing for prizes, courtesy of Houghton Mifflin. Prizes include a complete Curious George library from Houghton Mifflin, a Fossil limited-edition Curious George women's watch, and a Curious George plush toy from Russ Berrie.

To enter to win prizes, booksellers should fill out the sticker enclosed in the Yellow Box, attach it to the disposable camera, and mail it by March 1, to the attention of Meg Smith at the American Booksellers Association, 200 White Plains Road, Tarrytown, NY 10591.

Winners will be notified by April 1, and ABA will return a digital set of photos to all store entrants. Houghton Mifflin will also receive a set and may use any of the photos for promotional and marketing purposes. (Submission of the camera constitutes an agreement to this. Booksellers should have customers sign an event attendance sheet and release form that is enclosed in the Yellow Box mailing.)